The Refreshment Drinks Market
France

MARKET SUMMARY

1.1. introduction

The soft drinks market includes the following different types of beverages, mainly marketed through food distribution networks (supermarkets, grocery stores...) or out-of-home tours (restaurants, bakeries, automatons...) :

  • soft-drinks (soft drinks or still drinks)
  • flavoured waters
  • syrups
  • fruit juice and vegetables

In France, the market is largely dominated by sales of carbonated soft drinks (or "BRSA") followed by fruit juice sales. The latter category has the particularity of being most often distributed under private labels, unlike the rest of the other categories in the soft drinks are mainly marketed under the brand names of manufacturers . It is also about the production of soft drinks, which represents the most dynamic segment of the market while fruit juice production is stagnating

Overall, the market is driven by the various innovations (packaging and new formats in particular) and the marketing efforts which make it possible to stimulate demand in a sustainable way, but also through a generalized price growth for many years

L' legal environment is decisive such as the impact of the soda tax on manufacturing costs and margins of individual manufacturers

To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (38 p.)
  • Download an example
  • Consult our offers ConsultingSubscription, Press & Education.
Buy this market research 89€

Availability within 5 business days

Analysts

President Ross Alumni Club France

Arnaud Walter

Arnaud Walter logo 1 Arnaud Walter logo 2

chargé d'études économiques, Xerfi

Hugo Schott

Hugo Schott logo 1 Hugo Schott logo 2

Control

Directeur pôle analystes

Guillaume Obert

Guillaume Obert logo 1 Guillaume Obert logo 2

Process

Analysts & Methods

Databases

Certification
Service

Expert advice

Customer Reviews (1)

Average over the last 3 months

the 26/01/2020
We are committed to taking into account the feedback of all our clients, consultants or company managers, in order to better meet their expectations.