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MARKET SUMMARY

1.1 INTRODUCTION

The wine is an alcoholic beverage obtained after fermentation of the grape, the fruit of the vines: the most well-known and consumed types of wine in France are the red wine , the white wine and the rosé . Another segmentation of the wine can be carried out according to its origin, its appellation but also its variety. This study will focus on the red wine in particular.

In France, nearly two thirds of the wine consumed is red wine, ahead of rosé and white wine. France is a major exporter of wine, and in particular red wine, from the southwest and southeast of France. World consumption of red wine is increasing every year, while wine consumption in France has tended to slow in recent years, due to the fragile purchasing power of households and changes in consumption habits of the French. France will even show a decrease in its wine consumption by nearly 8% by 2020 and will fall behind Portugal, reaching a consumption of nearly 43 litres per year and per capita. A positive note is the growth in the organic wine in France and around the world, which will be able to support the growth of the red wine sector in France in the coming years.

The world wine market remains dominated by leading multinationals, but this does not eclipse the thousands of independent, and sometimes very prestigious, vineyards. The numerous repurchases are symptomatic of a wine sector in full concentration. Worldwide, sparkling wines are growing every year, but this trend is difficult to establish in France today.

For the wine giants, the challenge remains to establish themselves on the emerging markets as well as in the United States, which became the world's largest market in 2013. China is expected to account for more than two-thirds of the world's growth in this market by 2020. The United States also experienced strong growth in consumption of 11.8% by 2020. The United States is the world's largest wine consuming country.

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