The prepaid credit card market - France

INFORMATION ON THE STUDY

Prix: 89€ HT
Last update: 21/01/2020
Language: EN
Category: Banking, finance, insurance
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MARKET SUMMARY

1.1 Market definition

The credit card market is divided into four categories: credit cards, debit cards, commercial cards and prepaid cards. The category name on the credit card is mandatory since the entry into force on 9 June 2016 of the European Regulation 2015/751.

Prepaid cards "allow you to have a limited amount of money", are therefore rechargeable and do not require a connection to a current (bank) account. The increased security and functionality of the prepaid card are variables that have played a decisive role in its popularity.

While the market is extremely developed in Anglo-Saxon countries, the French market has long suffered from a negative image due to the anonymity of transactions that could be carried out to provide services at the border of legality. However, the development of remote payments, which are conducive to fraud, has boosted the French market. These cards cannot be charged beyond their balance and are particularly appealing to young people and Internet shoppers.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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the prepaid credit card market - France

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