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MARKET SUMMARY
1.1 Market definition
The credit card market is divided into four categories: credit cards, debit cards, commercial cards and prepaid cards. The category name on the credit card is mandatory since the entry into force on 9 June 2016 of the European Regulation 2015/751.
Prepaid cards "allow you to have a limited amount of money", are therefore rechargeable and do not require a connection to a current (bank) account. The increased security and functionality of the prepaid card are variables that have played a decisive role in its popularity.
While the market is extremely developed in Anglo-Saxon countries, the French market has long suffered from a negative image due to the anonymity of transactions that could be carried out to provide services at the border of legality. However, the development of remote payments, which are conducive to fraud, has boosted the French market. These cards cannot be charged beyond their balance and are particularly appealing to young people and Internet shoppers.
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
RULES AND REGULATIONS
POSITIONING OF THE ACTORS
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1 sector analyzed in 40 pages |
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Analysts
chargé d'études économiques, Xerfi
Hugo S.
Associate Consultant
Mathieu Luinaud
PhD Industrial transformations
Robin C.
Analyst
Pierre D.
Ross Alumni Club France
Arnaud W.
Analyste de marché chez Businesscoot
Amaury de Balincourt
Consultant
Pierrick C.
Project Finance Analyst, Consulting
Maelle V.
Etudiante en Double-Diplôme Ingénieur-Manager Centrale
Héloise Fruchard
EDHEC
Imane E.
Auditeur
Vincent D.
Eva-Garance T.
Market Research Analyst
Michela G.
Market Research Analyst @Businesscoot
Azelie P.
Market Research Analyst @Businesscoot
Cantiane G.
Consultant
Jules D.
Alexia V.
Emil Ohlsson
Anna O.
Gabriel S.
