the pork meat market
France

MARKET SUMMARY

1.1 Presentation and market definition

The pork market includes the processing of pig meat, from slaughterhouse operations to the production of fresh, frozen or deep-frozen meat and also sausages.

Some players have integrated the entire value chain, such as Leclerc and Les Mousquetaires, as both producers and distributors.

According to l’Agreste, 46% of the meat purchased in France in 2017 was pork, followed by beef at 18%, making it the first meat purchased in the country.

 

The growing awareness of the negative effects of meat on the body, a general concern and skepticism about the origin of certain products, are variables that continue to impact the relationship of French with meat.

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Analysts

Consultant BCG

Aurélien Russo

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Analyst Senior

Yannick Malot

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Pierre Doussau

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