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MARKET OVERVIEW

1.1 Definition and presentation

This study covers the French swimming pool market and all the players in the sector in terms of the manufacture, installation and distribution of new products as well as the maintenance and renovation of existing products.

A swimming pool is an artificial, water-filled basin for bathing and/or swimming. It is equipped with filtration systems (pump, filter, etc.) that allow the user to maintain healthy water, as well as accessories (heating, shelters, cleaning equipment, etc.)

There are different types of swimming pools depending on their destination (private pools, public use...) and their use (family pools, leisure hotel pools, therapeutic, sports training, Olympic, diving, etc.). In addition, the shapes and materials of swimming pools vary a lot: above-ground pools, in-ground or semi-underground pools, made of logs, concrete, steel, in kit, etc.

With nearly 2.5 million pools, France is the leading European market for private pools and the second largest market in the world behind the United States. This market experienced a slowdown in the early 2010's but has since experienced a period of strong growth, culminating with an increase in turnover of 15.5% in 2019

This booming market has profité́ a particularly favourable environment in recent years, between falling credit rates, favourable weather and dynamic housing construction. The good santé́ of the marché́ hexagonal swimming pool is also due to an basin democratization (shallower, smaller, cheaper) and changing mores (mechanization of maintenance, importance of equipment, etc.). Nevertheless, the French marché́ of the swimming pool remains marked by a strong sensibilité́ economic conditions This is despite the fact that more and more households in France are rethinking their relationship to both savings and ecology.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Analysts 1 sector analyzed
in 40 pages
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.