the polling market | France

1.1 Definition of the survey market in France:

According to the the Survey Observatory , a survey is "a statistical survey designed to give a quantitative indication, at a given date, of the opinions, wishes, attitudes or behaviour of a population by questioning a representative sample of the population, whether constituted by the quota method or by the random method"

The polling market is a sub-segment of the market for market research and surveys defined by the INSEE under the name NAF 7320Z. In theory, it excludes studies on the commercial potential of goods and services, their recognition and public acceptance. Similarly, it does not include studies on consumer habits Only opinion polls on political, economic and social issues and statistical analysis of results are part of the survey market (source independent.io )

But in reality, the main players in the survey market are research and polling firms . As their name suggests, they generally combine the two activities, in a wide variety of sectors. The French market is dominated by French players such as BVA or Ipsos. The sector's turnover is about 2.4 billion euros.