Summary

The global pizza market experienced a significant decline in 2020, falling 14.5% to a value of $132.3 billion, largely due to the impact of the COVID-19 pandemic. However, forecasts for 2021 anticipated an 11% increase in revenues over 2020. The market was mainly dominated by Western Europe and North America, which accounted for 74% of worldwide sales. Despite the maturity of these markets, regions such as Latin America, Eastern Europe, Asia-Pacific and Africa are expected to see notable growth. The French pizza market also experienced a resurgence, with an increase of 7.4% in volume and 5.2% in value, as trends towards premium products, innovation and digitization drove growth. The use of high-quality ingredients and emerging segments such as fresh pizza contributed to the dynamic nature of the market, despite previous years of decline.

The French market, the world's second-largest consumer of pizzas, also witnessed a shift in consumption habits following the pandemic, with a more marked preference for eating out.rence for eating out rather than at home, and a growing trend towards responsible eating, with a particular emphasis on fresh, local and organic foods. The rise of home delivery and vending machines represented significant areas of development in France, with pizza remaining the most ordered dish in the country.

changing consumer habits in the French pizza market

The French pizza market is in a state of flux, with changing consumer habits, product premiumization and digital integration. It's a market that's not just surviving, but thriving, recording an annual increase in volume of around 7 to 8 percent and an increase in value of around 5 percent. Remarkably, France is a pizza-consuming country, with an average individual consumption of around 10 kilograms per year, placing it just behind the USA in the global consumption rankings. Demand for pizzas is driven by a confluence of factors. One of the main ones is the digitization of the market, which has enabled the proliferation of online sales and home delivery services. With the health crisis catalyzing changes in eating habits, a significant proportion of French customers - some 60-70% - have modified their eating habits, showing a marked preference for eating out rather than at home.

In line with the move towards premium and quality offerings, there is a burgeoning appetite for pizzas that incorporate top-of-the-rangeingredients, such as truffles or lobster, and that cater to specific dietary preferences such as organic, gluten-free or vegetarian options. The fresh pizza segment is experiencing considerable dynamic growth, with actual final consumption of fresh pizzas generating between 330 and 340 million euros, representing a strong increase of almost 20% since 2014.

The industrial pizza segment is not left behind, with major brands and traditional distributors carving out a niche with production units capable of producing tens of thousands of pizzas a day. Market share in this segment is dominated by brands such as Buitoni, with a position of over 35%, and Sodebo, capturing over half the market share in the fresh pizza category.

On the other hand, the rise of home delivery services is a notable trend, with pizza the most ordered dish on delivery platforms. This change in consumer behavior has boosted delivery service sales by almost 50% in just a few years, and it is estimated that they could triple over the next four years. The move towards digital ordering is underlined by the fact that a significant proportion of orders are placed by telephone and mobile phone, and that the majority of customers are now able to place their orders digitally.phone, and that the majority of consumers trust delivery aggregators, despite concerns about high commission fees.

Price variations reflect different market segments. While frozen industrial pizzas can be purchased from around 4 euros, artisanal pizzas offered in restaurants reach higher average prices, from 10 to 13 euros, depending on the region. Interestingly, these price differences also reflect the price differences between industrial and artisanal pizzas

As we delve into the world of delectable dough and mouth-watering toppings, several big names in the pizza market stand out for their contribution to this ever-evolving sector. Each entity brings its own flavor to the table, shaping consumer experiences and market trends through its specialized approach to pizza production and distribution.

  • Del Arte is an iconic Italian restaurant chain, renowned for its craftsmanship. With a penchant for authenticity, Del Arte serves a slice of Italy with a menu that features traditional dishes and contemporary creations, for a clientele that appreciates the balance between classic tastes and modern gastronomy. By contrast, global giants
  • Domino's Pizza and Pizza Hut offer a more fast-food experience, specializing in speed and convenience. These franchises are masters in the art of fast, reliable service, offering a wide range of pizzas at the click of a button. Their semi-industrial production methods guarantee consistency and efficiency, making them household names in pizza delivery.
  • Buitoni and Dr. Oetker are major players, offering a range of frozen pizzas to suit a variety of tastes and budgets. Supermarkets are also entering the fray with their industrial approach to pizza production, offering customers the convenience of frozen or chilled pizzas, designed to be easily cooked at home.
  • Sodebo dominates the fresh pizza segment, with a substantial market share that reflects its popularity with consumers looking for fresh, ready-to-eat options.
  • Ekim is leading the way with "pizza robots" that prepare pizzas to order in record time. Present in high-traffic areas such as railway stations and shopping malls, Ekim's automated solutions are revolutionizing access to pizza at any time of day or night.
  • Adial's Pizzadoor adds an element of proximity and accessibility to the market. These mobile and static units are unique points of contact for pizza lovers looking for a quick bite between their urban adventures.

Finally, the growing trend towards home delivery has been exploited by various players, with UberEats and Deliveroo playing the role of aggregators. These platforms facilitate connections between local restaurants and customers, responding to the growing demand for pizza delivery services, with one impressive statistic: pizza tops the list of most ordered products.

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  • Last update : 19/04/2023
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Summary and extracts

1 Market overview

1.1 Market definition and presentation

Pizza is an Italian recipe that originated in Naples, originally based on bread dough topped with various ingredients (tomato sauce, cheese, olives, olive oil, for example) and then baked in the oven.

Pizza can be produced by hand, semi-industrially or industrially, and is distributed through a variety of channels. The main distribution channels are Italian restaurants and pizzerias, non-Italian restaurants, supermarkets, takeaways, trucks and vending machines.

Italian restaurants and pizzerias are divided into independent establishments and franchises. Although franchises are in the minority, they are enjoying strong growth and account for a large share of sales. Leading brands include Del Arte, Domino's Pizza and Pizza Hut.

With the global pizza market set to exceed a hundred billion dollars by 2021, the market is expected to grow at an annual rate of 10%. France is an active participant in this global market, as in 2016 it was the country with the highest pizza consumption, behind the United States and ahead of Italy.

The success of pizza in France is therefore indisputable, and the French market has seen continuous growth in recent years, with this growth accelerating in 2020 and 2021: fresh pizza consumption in France has risen by 9% between 2020 and 2021 .

Key growth drivers include the digitization of the market and the rise of online sales, vending machines, innovation and differentiation, as well as the upmarket positioning of products, with an increasing number of new products being launched.product range, with a "premiumization" of the offer, in particular with the growing use of top-of-the-range products (truffles, for example) or the development of organic, gluten-free or vegetarian pizzas.

1.2 A global market dominated by large franchises in Europe and North America

The global pizza market :

Global pizza market World, ****-****, in billions of US dollars Source: ****

The global pizza market, which includes fast food, full-service restaurants, ***% home-delivered pizzas and takeaway pizzas, was worth $*** billion in ****, and is forecast to grow to $*** billion in ****.

The health crisis and various confinements account for a ...

1.3 Growth in the domestic market

French pizza market France, ****-****, in billions of euros Source: ****

In ****, the French pizza market reached *.* billion euros for *.* billion pizzas sold.

This market upturn is mainly due to the market's move upmarket, with the emergence of organic, vegan, vegetarian and gluten-free products, the use of new products (***) and the growing ...

1.4 Impact Covid

Pizzerias have suffered from the health crisis and the confinements forcing them to close their doors for varying lengths of time.

However, order no. ****-*** of June **, **** lists the * sectors of activity benefiting from the maintenance of the **% activity allowance rate, including: traditional catering, cafeterias and other self-service outlets, fast-food outlets, ...

2 Demand analysis

2.1 French eating habits

Following the health crisis, French eating habits have changed in ****. Here are some figures:

Food service

AlixPartner has carried out a study into French eating habits at the start of ****, and here are some of the results:

**% of French people say their dining habits have changed permanently, compared with **% worldwide; Eating ...

2.2 Pizza consumption habits

Pizza consumption habits

Quantity of pizza

Countries with the highest pizza consumption World, ****, in kg/year Source: ****

The success of pizza in France is indisputable, making it the world's second-largest pizza-consuming country after the United States. In fact, on average, the French each consumed ** kilograms of pizza a year in ****. by ...

2.3 Demand drivers: quality as the first choice criterion

Quality appears to be the main criterion French people look for when buying a pizza, followed by originality and price. what the French look for when buying a pizza France, ****, in Source : Adial These choice criteria are reflected in the details of what people look for when buying a pizza away ...

3 Market structure

3.1 Pizza production

Production that differs according to the type of player

Pizza production differs according to the type of player.

Restaurants and pizzerias like Del Arte or BigMamma often offer products prepared on site, using fresh ingredients. Baking is sometimes done in full view of the customer, using a wood-fired, gas or electric ...

3.2 The different distribution channels

Distribution breakdown

Pizzas can be sold through a number of different channels, divided into * main categories: specialist restaurants (***), foodservice, trucks, pure-play delivery outlets and vending machines.

Breakdown of pizza sales by distribution channel France, ****, in Source: ****

In ****, specialist restaurants captured a large share of sales, accounting for **% of market value. Supermarkets ...

3.3 The industrial pizza segment

Leading brands and traditional distributors in the industrial pizza segment have their pizzas made in large production units in France. These sites are supplied with raw materials every day: cheese from Holland or Germany, potatoes, tomatoes and meat of French or European origin fill the production lines run by employees. According ...

3.4 The Italian restaurant and pizzeria segment

Average pizzeria sales by business model France, ****, in thousands of euros Source: ****

On average, a franchised pizzeria generates sales of *.* million euros, including *.** million euros in sit-down dining and ***,*** euros in delivery. The average independent pizzeria generates just ***,*** euros, including ***,*** euros in sit-down food and ***,*** euros in delivery.

a number of ...

4 Offer analysis

4.1 Product typology

While the common denominator in all pizza offerings is a dough covered with ingredients and baked in an oven, there are many different types of pizza, distinguished by a number of factors:

production method: industrial (***), semi-industrial or artisanal pizzas cut : whole pizza, triangular slice, rectangular slice, square slice ingredients: tomato sauce, ...

4.2 Average prices on the rise but vary according to distribution channel and location

Here is a table showing average prices for different types of pizza:

Let's take a closer look at prices:

The move upmarket is accompanied by a general rise in prices, as can be seen in the graph below. While the products covered by the graph go beyond the scope of the ...

4.3 Supply trends and development avenues

The market's move upmarket

The popularity of pizza and the market's recovery in value can be explained in part by the move upmarket, which is a significant growth driver. Pizzas now include high-quality ingredients (***), as well as pizza customization[***]

Generally speaking, consumers are increasingly demanding fresh, healthy, quality products. This trend ...

5 Regulations

5.1 An industrial segment subject to strict food hygiene regulations

The manufacture of industrial pizzas is subject to all European and national regulations governing the food industry. In the wake of numerous national and European food crises,the European Commission has published a white paper setting out the measures required to achieve a high level of food safety.in particular, these ...

5.2 Regulations applicable to pizzerias and food-trucks

While no specific qualifications or diplomas are required to open a pizzeria, it is essential to obtain a restaurant license, as well as a liquor license if alcoholic beverages are sold. The small restaurant license allows you to sell drinks with an alcohol content of less than **° (***), only on the premises ...

List of charts

  • World pizza market by region
  • World pizza market
  • French pizza market
  • French fresh pizza market
  • More responsible eating: what the French say
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Latest news

Sodebo expands its catering business in Vendée - 23/11/2022
  • Montaigu-based company specializing in delicatessen products and pizzas
  • 2,900 employees
  • sales of €494 million in 2021
  • Integration of 280 employees on permanent contracts in 2020
  • Integration of 170 employees on permanent contracts in 2021
In the Vendée region, Sodebo is building the largest photovoltaic power plant in France. - 28/02/2023
  • Sodebo is to install 95,000 m2 of photovoltaic panels at its unique Saint-Georges-de-Montaigu site in the Vendée region by 2024
  • This photovoltaic park, built in collaboration with EDF ENR, will be the largest self-consumption power plant in France
  • The park will comprise 2 MWp of shading systems installed on 690 parking spaces on the site this year, and 8.2 MWp of ground-mounted systems planned for 2024
Sodebo strengthens its industrial base in Vendée despite inflation - 17/10/2023
  • Expected sales: 550 million euros
  • 2022 sales: 547 million euros
  • Expected drop in volumes: 5%
  • Number of employees: 2,850 Average annual investment: 25 to 50 million euros
  • Plant location: Saint-Georges-de-Montaigu

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Del Arte (Groupe Le Duff)
Pizza Paï (Agapes Restauration)
Sodebo
Big Mamma
Domino's Pizza
Pizza Hut France
Magna
Cerelia Groupe
Dr Oetker
Marie (LDC Groupe)
Caesars Pizza
Five pizza

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