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MARKET SUMMARY

1.1 Introduction and definition

photo booth is a booth located in a public surface where one can take passport photos or self-portraits individually or collectively; the photo booth is a vending machine since the service is charged in cash or, lately, by credit card. It is also used as a rental service in event settings. 

The traditional photo booth service is slowly evaporating. Instead, what is prevailing in this market are photo booths used at events where the photos taken are purely for entertainment purposes. 

Indeed, it is possible to rent photo booths for private, corporate or other types of events. With this in mind, we consider two sources product segments in this market analysis: first, renting photo booths for leisure or business purposes (weddings and corporate events), and secondly purchasing photos professionally (such as a passport picture) at fixed photo booth stations.

The global market is growing due to the simplistic business model, but also due to the fact that photography has become increasingly popular at weddings and social gatherings such as corporate events or at nightclubs. Frequently, photo booths are rented at an hourly rate. This permits economics of scale and, together with the fact that initial capital expenditure is low, contributes to the market’s positive growth rates. [MMR] This applies to the UK market as well were 82% of photo booth rental companies are positive about their investment in a booth. [reakt]

1.2 A strongly positive outlook for the global market

Source: ****
The global photo booth market is projected to demonstrate strong growth. In ****, the market size was $*** million. This figure is expected to grow at a CAGR of **.*% until **** to reach $*** million. Key drivers to this growth will be an increase in the use of photo booths at marriages and people's ...

1.3 UK market displays robust growth

Source: ****
For the UK market, we have no specific data. This time, the approach we use is different. To obtain the market size, we use several assumptions. First, Photo Me, a company from the UK is one of the largest players on the market, with around **.**% of the total market share ...

DEMAND ANALYSIS

2.1 Profile analysis: the British consumer

Photo booth Google searches on the rise

Source: ****
The graph above represents the proportion of searches for a given term in a given region during a specified amount of time, compared to when it was the most searched (***). Thus, a value of ** means that the keyword has been used less often ...

2.2 Demand Trends

Blue passport renewal - sales booster for ****?
In January ****, the UK officially withdrew from the European Union and in light of this new passports will be issued in mid-**** with a blue cover. In general, renewal of passports also require a new photo. [***] Since the UK Government has strong formality requirements ...

MARKET STRUCTURE

3.1 Photo booths value chain

3.2 Distribution

Market Overview
In ****, the UK’s and world's largest distributor for photo booths was Photo Me with a global market share of **.**%. Other players include Photobooths, Photo Me and Megabooth. [***] Hence, the market for photo booth production and passport photo booths, the market is highly concentrated, whilst the rental market for ...

3.3 Digitalization - replacing photo booths?

Although we previously argued that photo booths could cannibalize on the sales of traditional photography services, it is also plasubile to assume that techology will offer applications which conform to the Government's photo guidelines. [***] Consequently, such applications could cannibalize on the sales of traditional photo booths for passport photos. 
Moreover, as ...

ANALYSIS OF THE OFFER

4.1 Vocabulary of photo booths in the UK

This section aims to give an overview of what services and products are included in the photo booth industry. We begin by listing different types of photo booths:
Traditional Photo Booths: these are large cubicles which are often placed in supermarkets, hypermarkets, or at printing shops. Consumers use this booth to ...

4.2 Product analysis

Product breakdown – what do photo booth rental operators own?

Source: ****
In the UK in ****, photo operator’s most common model were enclosed booths with **% of respondents identifying with the ownership of this piece. In second place came selfie pods (***). One reason for this could be the fact that this equipment is ...

4.3 Supply Trends

Differentiation of photo booths themes
To differentiate a photo booth, suppliers use different themes and photo effects. Specifically, effects such as slow-motion, ***-degree clips, or some combination of the above have become increasingly popular and used in recent years. The system is designed so that individuals enter the booth and a ...

4.4 Price analysis

Purchasing photo booths
Source: ****


Renting photo booths
According to Reaktphotobooths, the average price charged by photo booth rentals company were £*** in ****. Around **% of companies questioned charged between £***-*** for a three-hour photo booth rental for clients within ** miles. *% charged £*-*** and £***+ respectively. A more detailed price overview and breakdown follows ...

RULES AND REGULATIONS

5.1 Regulatory framework for photo booths in the UK

Photobooths operate with and handle personal data. For example, users often provide contact details such as name and email addresses. This personal information can be collected and stored by photo booth operators. Nevertheless, photo booth providers must ensure they comply with the General Data Protection Regulation (***) in their operations. Often, this ...

POSITIONING OF THE ACTORS

6.1 Segmentation

Below follows an overview of significant companies in the UK's photo booth industry. Photo Me is by far the largest manufacturer and booth provider. As mentioned in previous sections, the photo booth rental service contains far more and smaller firms. 

  • Photo-Me
  • Megabooth
  • Photobooths
  • The Photobooth Company (The Fotobox)

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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

Anna Oeser

Gabriel Salvitti

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