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Summary
The global pet market, valued at $280 billion in 2022, is projected to grow at a CAGR of 7% from 2023 to 2032. In France, as part of this market, there is a strong trend toward humanization and premiumization of pet products, with owners increasingly viewing their pets as family members. This shift is seen in the demand for specialized, high-quality goods and services, particularly in food, insurance, hygiene, and care segments. The dog and cat market segments dominate with significant growth, and new technology-oriented start-ups are burgeoning, such as pet tech which is estimated to reach $5 billion by 2022 with a CAGR of 15% from 2023 to 2032. The French market showed a 7% increase in sales from 2021 to 2022, and pet shops and online channels are becoming more popular distribution methods, as evidenced by a 24% growth in pet shop sales and 11% via the Internet.
Key industry players, like Mars Petcare and Nestlé Purina, maintain a strong presence, with specialty areas in dog and cat foods respectively. Notably, France maintains a significant pet population with 74 million pets in 2022, showing continued stability in dog numbers and a steady increase in cat ownership, further influenced by factors such as living space and lifestyle.
The Humanization and Premiumization of Pet Ownership in France
The French market demonstrates a growing affinity for pets with a noticeable humanization of these animal companions, paralleling a demand for premium offers. Reflecting their heightened status within households, pets, especially dogs and cats, dominate the market, together accounting for a striking majority of the pet industry. New types of pets, including a variety of species such as rodents, birds, fish, and even non-traditional domestic animals, are gaining traction, demonstrating broadening consumer interests within the market.
Key figures from the industry showcase significant growth, with sales climbing about 7% in the span of a year, indicating a healthy and expanding marketplace. Of particular note, the pet food sector outshines other categories, taking the lion's share of the market. Other consumable areas, namely hygiene, health, and accessories, also present numerous opportunities for growth and innovation.
The pet tech market is another burgeoning segment, reflecting the desire for connected experiences in pet care, with smart collars and GPS trackers reflecting this industry’s strongest demand, in part fueling this market segment's worth of approximately $5 billion globally, with a potential growth rate of about 15% annually over the next decade.
French pet ownership is driven by a range of motives, from emotional connections to practical considerations. The leading reasons for adopting pets include growing up in the company of animals, the sentiment of family incompleteness without a pet's presence, and the desire to provide a home for abandoned animals. Interestingly, social factors like combating loneliness or fostering connections also play into the dynamic of pet acquisition.
The consumer base is also diverse, with pet ownership slightly less common among the elderly and the wealthy, while rural and provincial urban areas show a higher likelihood of pet ownership, potentially attributable to larger living spaces conducive to pet habitats like gardens.
Despite an overall unwavering number of dogs, the cat population has seen substantial growth over the years, suggesting a shift in preference toward feline companions, particularly in urban settings where cats’ independent nature and lower maintenance align with compact living environments and fast-paced lifestyles.
Market distribution channels reflect a strong representation through supermarkets, garden centers, and, increasingly, the internet. The latter poses significant competition to traditional outlets as consumers embrace the convenience and breadth of online shopping. Pet shops and specialized retail chains, although not yet predominant, are showing robust growth, both in number and in year-over-year sales, indicating a growing consumer preference for specialized pet care and products.
Prominent Figures Shaping the Future of the Pet Industry
The pet industry is undergoing a remarkable transformation characterized by the technological advances and tailored services provided by a dynamic range of market participants. These players, each with a distinctive role, are enhancing the human-pet relationship, with offerings that range from advanced nutrition to smart tech for pet care. Below, we delve into the outstanding contributions of these agents leading the charge in the pet market's evolution.
Mars Petcare: A Titan in Pet Nutrition and Health Mars Petcare is a global pet care powerhouse renowned for its wide array of brands that cater to the nutritional and health needs of pets. Such commitment to pet wellbeing is exemplified in their substantial investment towards producing high-quality freshness sachets, addressing the desires for healthier and more enjoyable dietary options for pets. As a segment leader, Mars Petcare is committed to innovation in pet nutrition and well-being.
Royal Canin: Specialized Nutrition for Canine and Feline Health With a history steeped in science and precision, Royal Canin is part of the Nestlé Purina Petcare family, focusing on tailored nutritional solutions for dogs and cats. By understanding the unique health needs of different breeds, Royal Canin delivers high-quality diets designed to promote optimal health throughout each stage of a pet's life.
Ultra Premium Direct: Pioneers in Premium Grain-Free Pet Nutrition Fast becoming a leader in premium pet food, Ultra Premium Direct emphasizes grain-free kibble and pâté that boast high-quality ingredients for a pet’s balanced diet. Their success is not only in their growth but also in the consumer trend towards high-quality, specialized pet nutrition that aligns with pet owners’ desires for the best in pet care.
Zooplus: Leading the Pack in Online Pet Supplies Among e-commerce players, Zooplus has made its mark as the go-to online destination for pet supplies. This e-merchant provides convenience and a wide variety of products that make it a favored choice for pet owners across France seeking to fulfill their pets' needs with just a few clicks.
Maxi Zoo: The Face of Brick-and-Mortar Pet Retail With a robust presence in the form of hundreds of stores and plans for continued expansion, Maxi Zoo is a testament to the vitality of physical retail in the pet industry. Their stores not only sell a wide range of pet products but also serve as community hubs for pet owners to seek advice and engage in the pet-loving culture.
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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 28/03/2024
Summary and extracts
1 Market overview
1.1 Definition and scope of study
A pet is an animal kept or intended to be kept by man for his pleasure. [Code Rural]
Companion animals are divided into 8 families: cats, dogs, fish, farmed birds, farmyard animals, small mammals, aquatic animals and terrarium animals. The scope of this study therefore excludes farm animals and any animal intended for professional use.
The market is largely dominated by the dog and cat segments, which account for the vast majority of the market, but the category of "new pets" is developing. This term refers to pets other than dogs and cats, and therefore encompasses a wide range of animal species. While some are relatively widespread, such as rodents, birds and fish, others are less common, notably animals that were originally non-domestic. [Ministry of Agriculture and Food]
The pet market can be broken down into 4 consumption categories:
- live
- accessories and equipment
- hygiene, health and insurance
- animal feed
The pet food sector, which has the largest market share, is the subject of a specific study available under the title "The pet food market".
The global market is growing and should continue to do so between 2023 and 2032, with a growth rate of 7%. TheFrench market is also dynamic, with positive sales trends every year. Between 2021 and 2022, sales rose by 7%.
In addition, several trends will characterize the French pet market in 2023. Firstly, thehumanization of pets on the part of their owners is increasingly important, which goes hand in hand with the search for premium offers. We are also seeing an acceleration in the development of pet shops and the Internet as distribution channels in this market.
1.2 The global market
The global market
The global pet market is estimated to be worth $*** billion in ****, growing at a CAGR of *% between **** and ****. [***] This gives us the following estimates:
Global pet market World, ****-****, in billions of dollars Source: ****
1.3 The European market
According to Global Market Insights, the European pet market is expected to reach $** billion by ****.in ****, pet food generated **.* billion euros, while other market products and services accounted for **.* billion[***]
In ****, FEDIAF estimated that ** million households in the European Union owned a pet (***), representing around **% of the total population.
European pet ...
1.4 Steady growth in the French market
The growth of the pet market can be described as structural, since it has been booming since at least the beginning of the decade.
Annual variation in pet market sales France, ****-****, in Source: ****
The data show a general trend of sales growth over the years. The years **** and **** recorded the ...
2 Demand analysis
2.1 Strong animal ownership in France
According to FACCO data, there will be ** million pets in France in **** , compared with **.* million in **** and ** million in ****, as shown in the graph below. **.*% of households will have a pet in ****, and **.*% at least one dog or cat. [***]
Number of pets France, ****-****, in millions of animals Soiurce : Vie Publique, ...
2.2 Profile of pet owners
Gender, age, profession and standard of living do not appear to play a determining role in pet ownership, as the proportions of respondents in each category with a pet are relatively similar. However, it appears that the elderly, aged ** and over, and the well-off are less inclined to own a pet. ...
2.3 French people's reasons for adopting a pet
The reasons for adoption and the criteria for choosing animals can vary from one individual to another.
Which of the following reasons do you think led you to adopt a dog or cat? France, ****, in Source: ****
The most common reasons include having grown up with one or more animals (***).
It's also ...
2.4 Increase in the pet budget
Average annual expenditure by dog and cat owners France, ****, in percent Source: ****
Unsurprisingly, the animals requiring the most expenditure are dogs and cats. According to Ipsos, for dogs and cats, **% of owners spend between €*** and €*,***. Breakdown of the budget French people spend on their pets France, ****, in euros Source: ****
The biggest ...
2.5 Pet owners sensitive to their animals' well-being, and increasingly humanize them
How do you rate your dog or cat? France, ****, percentage of respondents Source: ****
The new demand trends are driven by a common phenomenon: owners are placing ever-greater importance on their pets. According to an Ipsos study, **% of dog and cat owners in **** consider their pet to be a fully-fledged member of ...
3 Market structure
3.1 Segmentation and main brands
Segmentation by pet family
The pet market is largely dominated by the dog and cat markets, which share over **% of market share. The cat department in particular is and will remain the majority of sales in the pet market, generating sales of *.* billion euros by ****. [***]
However, New Pet Animals (***).
Market share ...
3.2 The emergence of new players: the connected objects segment
Market players
Whatever the market segment concerned, start-ups using new technologies to serve pets and their owners are multiplying, offering a particularly varied range of products and services: lost pet searches, intelligent toys, collars and other accessories, automatic food dispensers and so on.
Players in this particular market include :
Players specializing ...
3.3 The rise of pet shops and the digitalization of the market
Distribution channels
The pet market is divided into * main distribution channels: pet shops, food superstores (***). Sales by distribution channel France, ****, in Source :Panel Promojardin - Prom'animal and partner data. Processing by Les Echos Etudes Food superstores (***) dominate the market with a **% share of sales, followed by garden specialists with **%. The Internet ...
3.4 A market impacted by inflation: abandonments on the rise
Have you ever given up on buying or adopting a pet because of the expense? France, ****, % Source: ****
The survey conducted in France in **** reveals that **% of respondents have given up on buying or adopting a pet in the last twelve months because of the associated expenses, while **% made this decision more ...
3.5 Interview with Romain Jobert, co-founder of Petch
Marine: Welcome to the Niche, the podcast that analyzes the niche market with the entrepreneurs who are shaking things up. I'm Marine and I work at Businesscoot, the start-up that's dusting off market research. Before you start, subscribe to our podcast on Spotify and Apple Podcast. And now for today's niche: ...
4 Offer analysis
4.1 Pet products see price rises
Harmonized consumer price index for pet products France, ****-****, base *** **** Source: ****
The harmonized consumer price index for pet products in France shows an overall upward trend over the ****-**** period. Between **** and ****, the index undergoes minor fluctuations, with a slight drop in prices compared to ****. However, from **** onwards, a significant increase ...
4.2 Trend: premiumization of the offering
The pet market is witnessing an upmarket shift in products and services, largely as a result of the French people's growing attachment to their pets, and the humanization of the latter, analyzed in the section on market demand. Indeed, whereas pets used to be confined to their role as companions or ...
4.3 A growing organic and natural food offer
Natural and organic products are on the rise in the pet food market. Increasingly concerned about the health and well-being of their pets, owners are also aware of theecological impact of pet food. The number of organic and natural pet food products on offer is exploding, and this is helping to ...
4.4 The market for connected objects for pets: a highly varied offering
ere's a non-exhaustive list of connected objects for pets that can be found on the market:
Source: ****
5 Regulations
5.1 Regulations
Defining the status of animals
The law of February **, **** redefines the status of animals by qualifying them as sentient living beings.
[***]
Regulations governing the sale of animals
Anyone selling at least one animal from a breeding female belonging to them is considered a breeder.
Breeders are required to
register with ...
5.2 From January 2024: ban on the sale of dogs and cats in pet shops
As of January *, ****, a new rule prohibits French pet shops from selling cats and dogs, a measure introduced following a bill passed by the National Assembly in ****. The ban is designed to address a number of problems, including animals being weaned too early, being supplied by puppy and kitten mills, and ...
6 Positioning the players
6.1 Segmentation
- Animalis
- Zoo Plus
- ITM Equipement (Bricorama, Bricomarché, Brico Cash)
- Truffaut
- Jardiland (Groupe Teract)
- Dalma
- Botanic
- Pets at Home
- Nestlé Purina Petcare
- Mars Petcare
- Royal Canin (Mars Petcare)
- Santé Vet - Vetassur
- Tomojo
- Acheel
- Zolux
- La Compagnie des Animaux
- Zoovet
- Topzoo
- Maxi Zoo France (groupe Fressnapf)
- Zoomalia
- Bitiba France (Zooplus)
- Zooplus
- MSD Santé Animale France (Merck)
- Ceva Santé Animale
- Nutréa Nutrition Animale NNA
List of charts
- Breakdown of the Pet Tech market by type of connected object
- Number of animals declared "lost" in the Fichier National I-CAD
- Market share in dog and cat food by value
- Pet market share by animal
- Breakdown of the pet market by segment
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Latest news
Maxi Zoo to grow by 26% in 2023 - 08/03/2024
- Maxi Zoo sales in 2023: 538 million euros inc. tax (+26% )
- - Average growth in the pet market in 2023: 13% according to Prom'Animal
- - Number of Maxi Zoo stores in France by the end of 2023: 336
- - Maxi Zoo target for end 2026: 600 stores in France
- - Number of new Maxi Zoo stores planned for 2024: 50
- - Fressnapf Group sales in 2023: 4 billion euros
- - Number of countries in which Fressnapf operates: 14.
Health: Ceva strengthens its position in the pet market - 09/02/2024
- Ceva Santé Animale is the world's no. 5 in veterinary medicine.
- Ceva Santé Animale has acquired the American company Scout Bio.
- Ceva's sales in 2022 were 1.5 billion euros.
- The companion animal market represents over 40% of the US animal health market, and a quarter of its European equivalent.
- Ceva Santé Animale has a presence in France, employing 1,600 people.
Closure of five Bricorama stores - 14/11/2023
- Takeover of Bricorama by ITM Equipement de la maison (Mousquetaires group) almost six years ago.
- The targeted stores are located in Meaux (77), Colombes (92), Saint Germain-lès-Arpajon (91), Belfort (90) and Guilherand-Granges (07).
- In 2018, when Bricorama was taken over, 170 stores were part of the transaction.
- Six years later, only 106 Bricorama outlets remain.
- In 2020, there were 131 Bricorama stores.
Cédric Malié appointed President of Royal Canin France - 14/11/2023
- Number of Royal Canin employees in France: 398.
- Founding date of Royal Canin: 1968.
- Total number of Royal Canin employees: 8,500, including 500 veterinarians and nutritionists.
- Royal Canin operates in over 120 markets.
- Royal Canin has 16 factories and two pet centers worldwide, an innovation center and seven Mars network laboratories.
Acheel: The crisis and neo-insurance - 27/10/2023
- Start-ups in the online insurance sector, known as insurtechs, have seen venture capital funds become more cautious and financing more scarce over the past eighteen months.
- After its launch, insurtech Acheel passed the 100,000 contract mark.
- Acheel has been profitable since the end of 2022, and claims 350,000 contracts representing 135 million euros in premiums.
- In-vehicle insurance will account for over $700 billion in premiums by 2030, or 25% of the total global market.
- Luko is an online insurance start-up
- According to "L'Argus de l'assurance", the British Admiral Group, which owns L'olivier Assurance in France, has decided not to acquire the start-up
- Luko has raised over 100 million euros.
- Lovys reduced its workforce by 40% between January and July 2022.
Do-it-yourself: Les Mousquetaires group formalizes acquisition of Tridôme - 08/10/2023
- Ten DIY stores and three garden centres
- 600 employees
- 150 million euros sales incl. VAT
- Sales in 2022 for ITM Equipement de la maison: 3.318 billion euros
- Number of ITM Equipement de la Maison stores in France (at December 31, 2022): 474 Bricomarché, 119 Bricorama, 49 Brico Cash
- Over 15% total market share for ITM Equipement de la maison.
- Market share data in 2021: Adeo 44.6%, Kingfisher 26.1%, ITM 14.1%, Mr.Bricolage 8.5%
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