Content of the study

Available languages


1.1 Definition and scope of the study

Perfume is a cosmetic article composed of essential oils and alcohol which can be declined in different forms, such as the perfumes and toilet waters depending on the alcohol concentration and the manufacturing process. Essential oils per se are, however, excluded from the scope of this study

The perfume market includes all the toiletries intended to be applied to a person in order to voluntarily impregnate him/her with a pleasant scent and therefore includes eaux de toilette, eaux de parfum and eaux de Cologne. Are perfumeries the places of distribution of these products and can take many different forms, from the food department store to the perfumer's workshop

The world perfume market is worth approximately 45 billion dollars and presents a continuous increase for several years, a rise that is expected to continue in the future. This dynamic is driven on the one hand by the positive performance of the luxury sector, and in particular global companies such as Chanel, Dior or L'Oréal, and on the other hand by the multiplication of the number of perfume references, thus offering products adapted to all markets and all consumers.

In France, the market has recently started to rise again after several years of declining sales. This new impetus is the result of the increase in consumption and the product upscaling preferred by French customers.

In this market, the driving force behind consumption has historically been and remains western Europe which has the highest concentration of consumers even though the United States remain the largest market in absolute terms.

Several recent trends are affecting the request the development of niche fragrances, original products and more "premium" than mass-market perfumes, the appearance of customization solutions of fragrances and, as in many sectors, the increase in the number of organic and responsible approaches.

On the side of the production the market is very concentrated since a dozen companies, including several French ones, account for about half of the world's production. The France is by far the leading European producer of perfumes and toiletries before Germany and Italy, testimony of a production is still often located in countries known for their know-how in the luxury industry.

The distribution a key link in the perfumery value chain, is changing, notably with the growing impact of digital, the growth of specialized e-commerce sites is evidenced by the growth of specialized e-commerce sites. Faced with this trend, the physical distributors must innovate and communicate to continue to attract customers to their points of sale. Those most likely to resist this trend are the large and strong networks, which is why independent retailers have to join a group if they don't want to disappear.






To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (38 p.)
  • Download an example
  • Consult our offers ConsultingSubscription, Press & Education.
Buy this market study 89€

Availability within 1 business day

Buy a pack and get an immediate discount

Pack 5 études (-15%) - France


  • 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
  • Conservez -15% sur les études supplémentaires achetées
  • Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)

Consultez les conditions du pack et de remboursement des crédits non consommés.

Inclus dans ce pack: This study (The perfume and fragrance market - France) + 4 other studies of your choice

Buy the 5 Study Pack 378€


Analysts 1 sector analyzed
in 40 pages


  • Top Universities
  • Expert opinion


  • Databases
  • Press
  • Company reports


  • Continuously updated
  • Permanent watch


  • Synthetic structure
  • Standardized charts


chargé d'études économiques, Xerfi

Hugo Schott

Hugo Schott logo 1 Hugo Schott logo 2

Associate Consultant

Mathieu Luinaud

Mathieu Luinaud logo 1 Mathieu Luinaud logo 2

PhD Industrial transformations

Robin Charbonnier

Robin Charbonnier logo 1 Robin Charbonnier logo 2


Pierre Doussau

Pierre Doussau logo 1 Pierre Doussau logo 2

President Ross Alumni Club France

Arnaud Walter

Arnaud Walter logo 1 Arnaud Walter logo 2

Analyste de marché chez Businesscoot

Amaury de Balincourt

Amaury de Balincourt logo 1 Amaury de Balincourt logo 2


Pierrick Cudonnec

Pierrick Cudonnec logo 1 Pierrick Cudonnec logo 2

Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

Héloise Fruchard logo 1 Héloise Fruchard logo 2


Imane Essadiq

Imane Essadiq logo 1 Imane Essadiq logo 2


Vincent Defrenet

Vincent Defrenet logo 1 Vincent Defrenet logo 2

Eva-Garance Tison

Eva-Garance Tison logo 1 Eva-Garance Tison logo 2

Market Research Analyst

Michela Grimaldi

Michela Grimaldi logo 1 Michela Grimaldi logo 2

Market Research Analyst @Businesscoot

Azelie Prigent

Azelie Prigent logo 1 Azelie Prigent logo 2

Market Research Analyst @Businesscoot

Cantiane Gueguen

Cantiane Gueguen logo 1 Cantiane Gueguen logo 2


Jules Decour

Jules Decour logo 1 Jules Decour logo 2
Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti