the perfume and fragrance market | France

2.1 The French and perfume

Growing emphasis on appearance
In ****, French spending on appearance amounted to *,*** euros per household, or more than ** billion nationwide, including more than ** billion on beauty care
In this budget, spending on clothing is losing importance, in favor of spending on beauty care (***), whose share of the budget has increased from *% in ...

2.2 Predominance of the premium segment

The perfume market in France is mainly dominated by premium perfumes *.* billion, which in **** represented **% of sales with Paradoxically, perfumes for the mass market accounted for only **% of sales
Unsurprisingly, women account for the majority of sales in the sector. On the other hand, the share of the premium is equivalent ...

2.3 The rise of organic and natural

The perfume market is no exception to the rule broader naturalization trend in the cosmetics industry.
In ****, **% of French women used organic or natural fragrances, and **% had used them at least once. In total, **% of French women used or had used this type of product in ****

Source: ****

2.4 The impact of tourism on perfume sales in France

The impact of tourism on perfume sales in France is of course concentrated in Paris s, including sales in the airports and the haussman Boulevard department stores It is a full-fledged destination in the tours offered to tourists
Thus, in ****, the decline in tourist numbers of -*.* million people resulted in ...

2.5 Seasonal demand

Fragrances are perceived as a luxury product, and as such a large proportion of the fragrances sold are then offered. For example, in ****, **% of French people planned to offer a perfume for Christmas and **% of French people wanted to receive a perfume for Christmas. [***]

Source: ****

Source: ****
The graph above represents the ...

3.1 Overview of the value chain

A synthesis of the steps in the value chain is proposed:

3.2 Cultivation of perfume plants

Fragrant flowers are part of a category of plants called the PPAM (***). The grasse region is one of the main producing regions for perfume flowers in France, with very characteristic flowers such as the Pink Centifolia The Jasmine Grandifolium and the Tuberose . [***]
The cultivation of PPAM in France covered more than ...

3.3 The stages of perfume manufacturing

Once the raw materials have been produced, the perfume is then manufactured in * steps (***)
The perfumer mixture of different essences (***) to create what is called a scented base; This scented base is diluted in alcohol Depending on the concentration chosen for the type of article (***). Distilled water is also added; This ...

3.4 Distribution largely dominated by perfumeries and department stores

Perfumeries and department stores
Selective perfumeries represent the the bulk of perfume sales in France and conversely, the perfume represents more than **% of the **** points of sale in France of the selective circuit. [***]
**% of the value of the selective circuit was created via large national chains (***) accounted for *.*% of the selective ...

3.5 A highly fragmented market

The Herfindahl-Hirschmann Index calculated for this perfume sector in France is *** points . It is obtained by adding the square of the market shares (***) of all companies in the sector concerned. It thus provides a relevant indicator of market concentration according to the following scale :

We can deduce that the perfume market ...

4.1 French people's favourite brands

The most used brands among French women are the classic and historic Dior and Chanel brands (***).

Source: ****

Source: ****

4.2 The different types of perfumery articles

There are different types of articles and different designations depending on the alcohol concentration obtained during manufacture (***)
Flavour: alcohol concentration between **% and **% Eau de parfum: concentration between **% and **% The eau de toilette: concentration < **%. Eau de Cologne: concentration < *%.
This alcohol concentration determines the quality of the finished product, and consequently its price ...

4.3 Perfume composition

A perfume can be broken down and analyzed according to what is called the "olfactory pyramid" with three levels. [***]
Top Notes These are the smells you smell right after spraying the perfume, but also the ones that fade the fastest. They are often the freshest and greenest notes, like bergamot or ...

4.4 The rise in perfume prices

Perfume prices have been rising steadily for several years now . Consumer price index data provided by the INSEE for perfumes and eaux de toilette thus show that the index reached *** in **** (***). This indicates that the purchase price of perfumes and eaux de toilette grew by **% in ** years .
One of the main ...

4.5 Alternative perfumery in response to market standardization

For several years now, the trend in the French perfume market has been to the accumulation of launches . Indeed, brands tend to rely on their best-selling fragrances, by declining an already existing perfume ad infinitum with minimal variations, with the aim of make the most of the success of these products, ...

5.1 The Cosmetic Regulation n°1223/2009

The Regulations n°****/**** says Cosmetic Regulations is one of the main regulatory texts at European level for the cosmetics market
Designation of a responsible person
For each product placed on the market, undertakings must designate a Responsible Person (***). The Responsible Person can be the manufacturer, the importer if the manufacturer is ...

5.2 The IFRA Code

IFRA is the International Fragrance Association (***).
It is mandatory for all IFRA companies to comply with the standards set out in the text. Thus, the fragrance manufacturer can provide a iFRA certificate on its production to ensure that its products comply with the rules laid down in the IFRA Code.

6. Segmentation of players

The following segmentation of the actors is retained:

• Givaudan
• V. MANE Fils
• CENTRI DI BELLEZZA YVES ROCHER ITALIA Y.R.A.M. S.R.L.
• L'Occitane
• Sephora
• Marionnaud
• Dior
• Chanel
• Jo Malone
• L'artisan Parfumeur