the organic bread market
France

MARKET SUMMARY

1.1 INTRODUCTION

The organic bread is made from cereals from organic farming, thus respecting precise criteria linked to environmental protection: organic bread is produced in an artisanal or industrial way according to traditional or more modern baking methods such as the making of bread in raw dough or pre-baked bread.

The global market for organic bread should gain momentum with the growing demand for natural and organic products and the growing awareness of health problems linked to the consumption of artificial ingredients present in particular in bread. Organic breads must pass all labelling, storage and processing tests and comply with the ingredient standards suggested in national regulations to be "certified". The high consumption of organic bakery products in Europe should set the tone for a very strong growth in the organic bread market.

The market for organic bread and organic flour in France is estimated at a few hundred million euros in France and it would recover a multitude of actors : classic and traditional bakeries, supermarkets, giants of the food industry, local craftsmen, etc. The numerous takeovers, such as that of Biofournil by Cavac, testify to a market for organic bread in pregnant concentration where the small actors still try to do their best. However, some alternatives to organic bread are emerging and can slow or even compete with the growth of the organic bread market.

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Aurélien Russo

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