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MARKET SUMMARY

1.1 INTRODUCTION

The organic bread is made from cereals from organic farming, thus respecting precise criteria linked to environmental protection: organic bread is produced in an artisanal or industrial way according to traditional or more modern baking methods such as the making of bread in raw dough or pre-baked bread.

The global market for organic bread should gain momentum with the growing demand for natural and organic products and the growing awareness of health problems linked to the consumption of artificial ingredients present in particular in bread. Organic breads must pass all labelling, storage and processing tests and comply with the ingredient standards suggested in national regulations to be "certified". The high consumption of organic bakery products in Europe should set the tone for a very strong growth in the organic bread market.

The market for organic bread and organic flour in France is estimated at a few hundred million euros in France and it would recover a multitude of actors : classic and traditional bakeries, supermarkets, giants of the food industry, local craftsmen, etc. The numerous takeovers, such as that of Biofournil by Cavac, testify to a market for organic bread in pregnant concentration where the small actors still try to do their best. However, some alternatives to organic bread are emerging and can slow or even compete with the growth of the organic bread market.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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in 40 pages
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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Azelie Prigent

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Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

Anna Oeser

Gabriel Salvitti

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