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1.1 Definition and Introduction

Creating your own photo album online has gained popularity in 2020 with the rise of online photo book sites. The photo book is the perfect gift to remind family, spouse or friends of personal memories. The online photo book market is a dynamic sub-segment of the photo printing market.

Photo printing is increasingly done from online photos. The appeal of creating online photo albums can be explained in part by the concern to save certain pictures that may be lost as a result of a technical problem or a computer crash, and also by the desire to create a personalized album.

Driven by the increased use of smartphones with ever higher quality cameras, the market for online photo albums is booming. The UK market is relatively fragmented and has intense competition given the large number of players in the market. It is made up of players specialising in this sector (such as Photobox) but has also been recipient of investment by larger players such as Amazon, Google, or even historical players in the photography market such as Fujifilm or Fnac. As a result of this competition, the offer is continously diversifying, from the creation of a simple personalized photo album to printing on other media (magnets, t-shirts, calendars, etc.).

1.2 The global market's rapid growth

The graph below shows the global market size for photo printing and provides a forecast for the foreseeable future. In ****, the market was worth US$**.** billion and it was expected to grow at a CAGR of *.*% until **** when it would reach US$**.** billion.
The global photo printing market World, ****-****, USD ...

1.3 The domestic market signals strength

The UK online photo album sector is very fragmented and includes a large number of companies, some of which are active in the creation of customisable media where one can print pictures (***). Even though the market is growing, it is difficult to have an overview of the companies in this sector, ...


2.1 Demand overview and determining factors

A market dependant on smartphones
Every year smartphones gain in prominence and usage rates. They are equipped with cutting edge technology, notably phone cameras capable of taking high definition pictures ensuring that consumers don't need to buy a camera to obtain a good standard of imagery. Throughout the last decade, smartphones ...

2.2 Cyclicality in industry revenue

The graph below represents the proportion of searches for a given term at a given region for a certain period of time, compared to when it was the most searched (***). Thus, a value of ** means that the keyword has been used less often in the region concerned, and a value of ...

2.3 COVID-19's impact on the industry

The measures of social distancing and lockdowns imposed in the UK and other countries have also impacted the photo printing market. Since consumers have faced constraints on movement, they have failed to leave their house in order to print their photos, and instead relied solely on e-commerce. This extraordinary shift from ...


3.1 Organization and dynamics of the market

Disruption on the distribution of photo printing
In the overall photo printing market, there are several established channels, such as kiosks and the OTC (***) stores in order to print your photos.
However, the channel with highest potential going forward is online (***). The websites providing photo printing services are increasingly involved in ...

3.2 The first mile

The first mile includes all the stages from the reception of the order on an online website (***). First mile management for online sales players is becoming a major growth lever for small and medium-sized businesses that do not yet have the logistics resources or shipping volumes necessary to benefit from solutions ...


4.1 A diversified offer

The overall photo printing market is segmented into Prints, Wall Art, Cards, Photo Gifts, Photo Books, Calendars, among others. Moreover, throughout the years, many players have been positioning themselves in the segment of photo albums that are customisable and ordered online. Nowadays, there are hundreds of options for these services which ...

4.2 Price Analysis

Some services such as Amazon Prints and Snapfish produce *-by-*-inch prints for just £*.* a piece. Local pickup options tend to cost more given the convenience they bring. When consumers demand a better image and paper quality, customers should expect a *-by-* price to rise up to something around £*.* apiece. Many ...


5.1 Regulatory framework for online photo printing

The British law governing the conduct of online business is defined in a number of different regulatory texts. Some of them are specific to online business, while others apply to all commercial activities. The main regulations are as follows:
Consumer Rights Act ****: implements the EU's Directive ****/**/EU into UK law, consolidating ...


6.1 Segmentation

  • PhotoBox
  • Snapfish
  • Bonusprint
  • Cewe

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chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane Essadiq

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Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Jules Decour

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Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

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Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti