Content of the study

Available languages

MARKET OVERVIEW

1.1 Definition and scope of the study

A dating site is an online site designed to allow individuals to meet new people, usually for the purpose of establishing a romantic or non-romantic relationship. Online dating usually takes place through online websites or applications.

Today, there are several versions of online dating sites, depending on the customs and traditions of the location in which they develop. Indeed, the function and purpose of dating sites vary considerably from one country to another. However, administrative procedures remain relatively homogenous, involving the creation of a profile, where personal and private information is added, often serving as the “personal pitch” on which discussions are started. Most services offer digital messaging, while others offer additional services such as webcasting, online chat, telephone chat (VOIP) and forums.

The global market has been expanding rapidly in the last years. This can be explained by the rise in number of single people around the globe, especially in North America, Europe, and Asia-Pacific. Moreover, the surge in Internet penetration has been beneficial to the industry.

Similar to the world market, the United Kingdom has seen a large upswing in the number of users of online dating platforms. In 2019, Sky reported that one out of three relationships started online. This growth is driven by several factors including a larger number of single people, the increase of internet penetration, and product innovation.

In 2020, the most used application was Tinder (47%), followed by Badoo (32%) and EHarmony (27%). In other words, Tinder has almost half of the market share for online dating. It should also be noted that usage of online dating application is not mutually exclusive; in other words, users often have accounts in different applications.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

To keep reading, buy the full research

Availability within 5 business days

Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Analysts

chargé d'études économiques, Xerfi

Hugo Schott

Hugo Schott logo 1 Hugo Schott logo 2

Associate Consultant

Mathieu Luinaud

Mathieu Luinaud logo 1 Mathieu Luinaud logo 2

PhD Industrial transformations

Robin Charbonnier

Robin Charbonnier logo 1 Robin Charbonnier logo 2

Analyst

Pierre Doussau

Pierre Doussau logo 1 Pierre Doussau logo 2

President Ross Alumni Club France

Arnaud Walter

Arnaud Walter logo 1 Arnaud Walter logo 2

Analyste de marché chez Businesscoot

Amaury de Balincourt

Amaury de Balincourt logo 1 Amaury de Balincourt logo 2

Consultant

Pierrick Cudonnec

Pierrick Cudonnec logo 1 Pierrick Cudonnec logo 2

Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

Héloise Fruchard logo 1 Héloise Fruchard logo 2

EDHEC

Imane Essadiq

Imane Essadiq logo 1 Imane Essadiq logo 2

Auditeur

Vincent Defrenet

Vincent Defrenet logo 1 Vincent Defrenet logo 2

Eva-Garance Tison

Eva-Garance Tison logo 1 Eva-Garance Tison logo 2

Market Research Analyst

Michela Grimaldi

Michela Grimaldi logo 1 Michela Grimaldi logo 2

Market Research Analyst @Businesscoot

Azelie Prigent

Azelie Prigent logo 1 Azelie Prigent logo 2

Market Research Analyst @Businesscoot

Cantiane Gueguen

Cantiane Gueguen logo 1 Cantiane Gueguen logo 2

Consultant

Jules Decour

Jules Decour logo 1 Jules Decour logo 2
Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti