the online dating market

Update 07/11/2019


1.1 Introduction

Dating sites offer the possibility of meet single people (or not) with the same aspirations and desires to meet . Usually, when registering, the Internet user fills in a profile form giving detailed information about what he/she is looking for, activities, tastes, etc. and can then view other members' profiles.

The market for dating sites, popularized by Meetic in 2002, is made up of many online or application platforms generally working with paid subscriptions to take full advantage of the features although some of them are free of charge . The typology of the different actors is as follows:

  • -The classic dating sites historical market players, mainly present through websites. They offer a generalist offer for average prices;
  • -The online dating agencies , high-end operators aiming to build lasting relationships;
  • -The social networking sites , more recent market players, generally operating on a freemium model and in the form of smartphone applications
  • The erotic dating sites which offer encounters in a perspective of erotic adventures: libertine, swingers, fetishists.
  • -The specialized dating sites on particular targets according to their passions.

After a period of slower growth between 2012 and 2015, the dating site market has been given a new lease of life and seems to be surfing on connectivity as well as on the large number of singles in France. Moreover, singles are less and less reluctant to find love online. But while demand is growing on the territory, the French offer is increasingly being challenged by foreign players entering the market, such as the German group Affinitas, owner of Elite Rencontre, which recently acquired AttractiveWorld, or Lovoo, an application of German origin as well.

It should be noted that many companies in this sector do not publish their figures and that studies compiling the established figures are still rare.



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