Content of the study

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MARKET SUMMARY

1.1 Introduction

A dating site is an online site designed to allow people to meet new individuals, generally with the aim of establishing a personal connection or a romantic and non romantic relationship.

Today there are a number of variants of online dating websites, depending on the customs and traditions of the territory in which they develop. In fact, the functioning and purpose of dating sites varies enormously at a geographical level (e.g. USA vs. China). On the other hand the mechanism of meeting sites generally seems to remain constant, based on the necessity to register and create a profile, where to add personal and private information, which will often act as a medium for starting a meeting. Most services offer digital messaging, while others provide additional services such as webcasting, online chat, telephone chat (VOIP) and message boards.

After a period of slow growth between 2012 and 2015, the dating market has experienced a new life and seems to be surfing on connectivity as well as on the large number of singles in France. Moreover, singles are less and less reluctant to find love online. Although, while demand is growing on the territory, the French offer is increasingly being challenged by foreign players entering the market, such as the German group Affinitas, owner of Elite Rencontre, which recently acquired AttractiveWorld, or Lovoo, an application of German origin as well.

 

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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in 40 pages
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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Azelie Prigent

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Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

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Gabriel Salvitti

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