the men's underwear market


1.1 Definition and presentation

The underwear market is a sub-segment of the wider apparel market, and it is distinguished in women's and men's underwear. Men's lingerie encompasses several product categories, including:

- Underwear

- Boxers

- Briefs or shorts

The industry is showing positive signs globally with an impressive turnover. In Italy, underwear, like the rest of the clothing sector, is highly segmented, identifying three clearly different categories: luxury, middle-end and low-cost. Each category covers a specific niche market and targets a specific audience. The influence of social media and advertising partners is also extremely significant in men's underwear, in addition to the proliferation of distribution channels with the advent of e-commerce which is progressively occupying a larger market share.

A dynamic segment, the big brands of women's lingerie are extending their offer also to men and new brands dedicated to men's lingerie, often with a niche positioning (for example "Made in Italy"), are entering this market.

To keep reading, buy the full research

Updated Market research

  • Market research updated
  • Data from more than 30 databases
  • Market study in pdf format
  • A question: (+33) 9 70 46 55 00
  • Download an example
Buy this market research 129€ HT

Availability within 2 business days




Analysts & Methods



Expert advice

Customer Reviews (1)

Average over the last 3 months

the 10/12/2019
We are committed to taking into account the feedback of all our clients, consultants or company managers, in order to better meet their expectations.