the men's underwear market
France

MARKET SUMMARY

1.1 Presentation

The underwear market is a sub-segment of the wider apparel market, and it is distinguished in women's and men's underwear. Men's lingerie encompasses several product categories, including:

- Underwear

- Boxers

- Briefs or shorts

Men's lingerie is mainly distributed in large and medium-sized stores, in the form of batches, although relevant is also the growth of online sales. Similarly to the global lingerie market, the men's lingerie segment is growing. The supply of men's underwear is expanding and men are spending an increasing amount of money on underwear.

Consumption habits also differ greatly by age, for example, the older consumers are, the more likely they are to prefer underpants over boxers. Similarly, it is interesting to note that younger generations are more likely to take care of their looks and have average budgets that are closer to those of women. Although the main drivers of purchase are comfort and practicality, the aspect of "seduction" is becoming more and more important to motivate a purchase of men's lingerie. 

The segment is dynamic, as proof the major brands of women's lingerie are also expanding their offerings to men and new brands dedicated to men's lingerie, often with niche positioning ("Made in France" for example), are entering.

To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (38 p.)
  • Download an example
  • Consult our offers ConsultingSubscription, Press & Education.
Buy this market research 89€

Availability within 3 business days

Analysts

Directeur pôle analystes

Guillaume Obert

Guillaume Obert logo 1 Guillaume Obert logo 2

chargé d'études économiques, Xerfi

Hugo Schott

Hugo Schott logo 1 Hugo Schott logo 2

Control

Fondateur @Businesscoot

Aymar Monnoyeur

Aymar Monnoyeur logo 1 Aymar Monnoyeur logo 2

Process

Analysts & Methods

Databases

Certification
Service

Expert advice

Customer Reviews (1)

Average over the last 3 months

the 18/02/2020
We are committed to taking into account the feedback of all our clients, consultants or company managers, in order to better meet their expectations.