the men's ready-to-wear market
Italy

MARKET SUMMARY

1.1 Definition and presentation

Men's “prêt-à-porter” includes different categories of clothing, accessories and shoes. The distribution of men's ready to wear can take place through different channels: physical, online, hybrid (such as "click and collect"). The global clothing and footwear market is growing slightly, driven in particular by the dynamism of the sportswear and children's fashion segments. Men's fashion is also very dynamic thanks to the increase in purchasing power in emerging countries and the continuous development of sales areas.

The men's ready-to-wear market in Italy is slightly growing and should remain so for the next few years, driven by an organized seasonality between sales and marketing periods (such as the Black Friday).

Competition is fierce in all segments of men's ready-to-wear, and marketing and communication campaigns are more than crucial to stand out. For example, increasing presence on social networks, engaging with associations for sporting or cultural events, recruiting brand ambassadors, all represent actions aimed at conquering a competitive advantage. Innovating on how to distribute and reach the final customer is also a clear market trend, as demonstrated by the growth of pop-up stores, the importance of e-shops and the customization of articles.

Critics of "fast fashion", Italian consumers are increasingly sensitive to the environmental impact of the clothes they buy. Many brands are investing in the segment with sustainable and more environmentally friendly fashion. Hence also the mania of second-hand ready-to-wear (used clothing stores and online resale sites).

To keep reading, buy the full research

Updated Market research

  • Market research updated
  • Data from more than 30 databases
  • Market study in pdf format
  • A question: (+33) 9 70 46 55 00
  • Download an example
Buy this market research 129€ HT

Availability within 5 business days

Analystes

Control

Process

Analysts & Methods

Databases

Certification
Service

Expert advice

Customer Reviews (1)

Average over the last 3 months

the 10/12/2019
We are committed to taking into account the feedback of all our clients, consultants or company managers, in order to better meet their expectations.