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MARKET OVERVIEW

1.1 Definition and scope of study

The men's razor market is a sub-segment of the men's health and beauty market . The razor is the device used by men mainly for shaving facial hair. One can contrast the straight razor The "coupe-choux" is a large blade, entirely bare, used by hairdressers or passionate amateurs, in the safety razor where only a portion of the blade is exposed.

The disposable blade razor is patented by Gillette in 1904, the first electric razor dates back to 1928 (invented by Jacob Schick), Gillette develops the first disposable "razor-blade" in 1974. Today's razors typically have one to five blades.

The (safety) razor market comprises several segments

the lawnmowers
the electric razors
the mechanical razors (Rechargeable razors/Systems, associated blades and disposable razors)

The world shaver market is growing is expected to remain so for the coming years, even though volume growth is more fragile. This is the Europe dominating the world market while the latin American market is the most dynamic market in the world with strong growth

While the French market is dominated by mechanical razors, the segment is falling sharply . The beardedness and the emergence of pure players specialized in distance selling and the development of subscription offers have turned the market upside down. However, shavers are still mainly distributed in superstores and hypermarkets in France.

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