Content of the study

Available languages

MARKET OVERVIEW

1.1 Definition and scope of study

The men's razor market is a sub-segment of the men's health and beauty market . The razor is the device used by men mainly for shaving facial hair. One can contrast the straight razor The "coupe-choux" is a large blade, entirely bare, used by hairdressers or passionate amateurs, in the safety razor where only a portion of the blade is exposed.

The disposable blade razor is patented by Gillette in 1904, the first electric razor dates back to 1928 (invented by Jacob Schick), Gillette develops the first disposable "razor-blade" in 1974. Today's razors typically have one to five blades.

The (safety) razor market comprises several segments

the lawnmowers
the electric razors
the mechanical razors (Rechargeable razors/Systems, associated blades and disposable razors)

The world shaver market is growing is expected to remain so for the coming years, even though volume growth is more fragile. This is the Europe dominating the world market while the latin American market is the most dynamic market in the world with strong growth

While the French market is dominated by mechanical razors, the segment is falling sharply . The beardedness and the emergence of pure players specialized in distance selling and the development of subscription offers have turned the market upside down. However, shavers are still mainly distributed in superstores and hypermarkets in France.

What is in this market study?

What are the figures on the size and growth of the market?
What is driving the growth of the market and its evolution?
What are the latest trends in this market?
What is the positioning of companies in the value chain?
How do companies in the market differ from each other?
Access company mapping and profiles.
Data from several dozen databases
This market study is available online and in pdf format (30 p.)
Download an example
Recent reviews ★★★★☆

Buy this market study 89€

Availability within 1 business day

Buy a pack and get an immediate discount

Pack 5 études (-15%) - France

378€

5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
Conservez -15% sur les études supplémentaires achetées
Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)

Consultez les conditions du pack et de remboursement des crédits non consommés.

Inclus dans ce pack: This study (The men's razor market - France) + 4 other studies of your choice

Buy the 5 Study Pack 378€