Content of the study

Available languages


1.1 Presentation and definition of the men's cosmetics market

A cosmetic is defined by the public health code as " any product intended to be placed in contact with the superficial parts of the human body with a view to cleaning, perfuming, modifying the appearance of, protecting, maintaining in good condition or correcting body odours ". Men's cosmetics are adapted to the specificities and needs of the skin and the male body .

The men's cosmetics market can be divided into several segments

  • the products of hygiene (shower gel, shampoo, deodorant) ;
  • the products of treatment (shaving foam, after shave, body cream) ;
  • the products beauty (perfumes, make-up).

By 2020, the men's cosmetics segment will account for about 25% of the global cosmetics market. L Europe is the leading market for men's cosmetics, followed by Latin America and North America L france is the leading European exporter and the second largest European market behind Germany

In France, while the cosmetics market is stagnating, the the men's cosmetics segment is booming and represents a significant growth driver driven by consumer habits and changing customs

The types of products used by men are increasingly diverse and are no longer limited to simple shower gels, deodorants or shampoos. From new brands are investing in this promising segment by offering a dedicated and adapted offer to male customers, also benefiting from the boom in online sales. The product offer is therefore increasingly complex and the men's cosmetics segment is no exception to the organic trend . It should also include the men's makeup in full growth at the global level

However, the market remains largely dominated by the giants of the cosmetics market to the historical brand portfolios. Similarly, their distribution is primarily in supermarkets and hypermarkets especially for the more traditional hygiene products mentioned above, but this is increasingly being done online. Since the covid-19 crisis, 33% of French people tend to prefer buy their cosmetics online, a trend driven by men in particular






To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (30 p.)
  • Consult an example PDF or online
  • Recent reviews ★★★★☆ 
Buy this market study 89€

Availability within 1 business day

Buy a pack and get an immediate discount

Pack 5 études (-15%) - France


  • 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
  • Conservez -15% sur les études supplémentaires achetées
  • Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)

Consultez les conditions du pack et de remboursement des crédits non consommés.

Inclus dans ce pack: This study (The men's cosmetics market - France) + 4 other studies of your choice

Buy the 5 Study Pack 378€


Analysts 1 sector analyzed
in 40 pages


  • Top Universities
  • Expert opinion


  • Databases
  • Press
  • Company reports


  • Continuously updated
  • Permanent watch


  • Synthetic structure
  • Standardized charts

Reviews (3)

The men's cosmetics market - France

Publicado en 17/12/2021 by Client anonyme - Ce client a souhaité rester anonyme

A good organization of the study and interesting figures, but too much space is lost for the presentation of the companies, which is not the subject of the study...

Businesscoot Response:

Hello, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)

The men's cosmetics market - France

Publicado en 03/11/2021 by Matthieu Jeanjean - C10Play

there is a lot of "generic" information

Businesscoot Response:

Hello Matthieu, Thank you for your feedback on our study. It is true that our positioning is to offer a global overview of the main market trends. However, we hope that the study has given you a good first overview of the market.

The men's cosmetics market - France

Publicado en 03/11/2021 by Client Anonyme - Ce client a souhaité rester anonyme

Interessant, Mériterait un focus sur les nouveaux acteurs.

Businesscoot Response:

Hello, Thank you very much for this grade. :)