The Market of Linguistic Stays
1.1 Market definition and presentation
The language stays are stays of variable duration by children (the under-12s represent about 10% of the market according to France Info ), of teenagers (12-18 year olds represent 61% of departures on language holidays according to Le Figaro ), or of adults in a foreign country, in order to learn or improve their learning of the country's language
Among the main players on the market, there are traditionally agencies specialized in language stays , of the associations and of the specialized agencies owners of their own language schools.
In recent years, the offers and proposed formulas are evolving, as well as the public concerned, even if fluency in English remains the primary motivation for this type of stay.
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