Content of the study:
The market of electric motorcycles - Italy

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1.2 The international market

The electric motorcycles and scooters market was valued at $30 billion in 2022 and it's predicted to expand at a 5% CARG rate from 2023 to 2032 [gminsights]. The introduction of strict regulations to limit CO2 emissions by many western countries will boost the demand in the next few years, while in Asia, and particularly in China, the market is already well established thanks to many favourable conditions for the rise of electric mobility in that part of the world.

The Asia-Pacific territory is infact the most important market with 90% of the global demand, 93% of which comes from China. The reasons for this are are:

  1. Low production costs: China is the world's first for steel producion and third for copper. These are the two main materials used in the production of every electric motor, on top of this, China is also responsible for 95% of the world's rare-earth magnets manufacturing [DepofEnergy], another material that is used in many motors. Raw material avaibility and low labour costs are then the reasons why China is able to offer such competitive prices for everything electric.
  2. Charging infrastructure developement: China has the world's biggest EV charging network, in 2022, 650.000 new charging stations were built, bringing the total to 1.8 million, that's more than 10 times the number of pubblic charging stations in the USA and almost 5 times the avaibility in Europe.


1.3 The italian market

The italian market of electric motorbikes and mopeds is at an early stage, but, in the last year, it went through an important growth. Let's look at the period before and at the booming that went on last year in details.

Up to **** [***]:

Mopeds and motorbikes production Italy, ****-****, in ...

1.4 Import-export

There is very few information on the interantional trade of electric motorcycles to and from Italy, mainly because it's a recent and small market, and trades are not yet developped. However, we can get an overview of it by looking at trades of the whole motorcycle segment, which includes EVs as ...

1.5 Covid and Ukraine war impact

The pandemic was very impactfull on the motorcycle industry worldwide. In ****, **.* million motorbikes were sold, a **.*% decrease over the previous year [***]. However, in Italy, things haven't been so bad, the decrase has been of "just" *.**%, thanks to aa important recovery towards the end of the year. 

The reasons why the motorbike ...


2.1 The italian demand

The demand fro motorcycles in Italy is not stable, between **** and **** family expenditure grew by **.**%, but just because in **** it grew by **.**% [***]. This recent growth is explained by the post-pandemic recovery and the renovated interest that the lockdown period actually led to.

Monthly family expenditure in motorcycles and mopeds (***) Italy, ****-****, ...

2.2 Demand drivers

The demand for electric motorcycles in Italy in driven primarely by:

Sustainability Sharing mobility Ease of use Economical benefits Government bonuses

Sustainability is of course a very important factor in switch from traditional ICE motorbikes to electric ones. Motorcycle produce less CO* than cars, but they emit more hydrocarbon, nitrogen oxide ...

2.3 Geographic distribution of the demand

Since it's a new market, there is now specific data on the geographic distribution of the demand for electric motorcycles, but we can get an idea of it from the distribution of all the motorbike sales in Italy.

The region with the most new motorcycles is Lombardy, followed by Campania and ...


3.1 The market

The Italian market is in constant evolution with many new players entering [***]. We don't have data on the exact numbers, since the electric one it's a very new and small sector, but we can take a look at companies in the whole motorcycle market to get an idea.

The market is ...

3.2 The value chain

The value chain of electric motorcycles, as for all electric vehicles, is fairly elaborated.

The production of batteries and motors is mainly located in China, to understand why, we have to look at the materials that are needed to make these products.

Batteries: the most common technology for battery is lithium-ion, ...

3.3 Distribution channels

The distribution channels of the motorcycle industry haven't changed in the last years. In Italy, there are *.*** dealerships [***]:

the majority of young consumers have already made extensive reaserch on the bikes that they are interested in when they enter the dealership Enviromental friendliness is important, so consumers tend to prefer smaller ...


4.1 Typology of the offer

Motorbikes come in different shapes and with different puposes, the most common types in **** in Italy were:

Enduro: an off-road racing motorcicle used in enduro races. Sport: a motorcycle designed to optimize speed on tarmac. Touring: motorcycles specifically designed for confort over long journeys. Custom: uniquely modified motorcycles Naked:  a slightly ...

4.2 Prices

Prices of electric motorcycles are higher than the ones of normal bikes, the reasons for this are [***]:

It's a new technology Cost of batteries High investment risk (***) More R&D needed Compliance

Here are some of the most popular models in Italy with the relative prices:

4.3 New trends in the offer

Honda is the world’s largest motorcycle manufacturer, selling between ** and ** million motorcycles worldwide every year. Honda announced it would begin shifting toward electric motorcycles, announcing plans to introduce ** or more electric motorcycles by **** and increase annual sales of electric models to * million units a year within the next five years ...


5.1 Regulatory Framework

Traffic laws for electric vehicles are similar to the ones for ordinary ICE vehicles. Until recently, electric motorcycles couldn't travel on italin highway, because national traffic laws identified the motorbikes that could access it based only on the cubic displacement of the pistons of the motor. This issue has been now ...

5.2 Sate subsidies

The italian government provides important benefits for the purchase of an electric vehicle. The first ones wer introduced in **** in the legge di bilancio, in **** the "ecobonus" was introduced and, in ****, the DCPM * aprile **** and DL semplificazioni added more funds.

At the moment, the purchase of every electric and hybrid motorcycle ...


6.1 Segmentation

The italian market is made of local businesses and multinational companies.

Italian companies:


  • Electric Motion
  • Energica Motor Company S.p.a.
  • Zero motorcycles
  • KTM AG
  • Cake
  • Soriano Motori

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Reviews (3)

Reviews (3)

The subscription box market - France

Publicado en 25/08/2022 by Karine Dano

Very interesting study on a market that has been evolving for 10 years.

Businesscoot Response:

Thank you Karine for your opinion!

The subscription box market - France

Publicado en 07/01/2022 by Claire Doin

This market, a sub-segment of e-commerce, is a real new adventure. The estimates of its size and its extremely strong growth prospects are surprising The interview with the founder of Grenadia is truly amazing

Businesscoot Response:

Hello Claire, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.

The subscription box market - France

Publicado en 26/07/2021 by Elodie Perez Sanchez

A simple and understandable study that sheds light on an area where little information is available.

Businesscoot Response:

Hello Elodie, Thank you for your feedback on our study, we are delighted that it gave you a good overview of the market. :)

Customer cases and references

Customer cases and references
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