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MARKET SUMMARY

1.1 What is a sports application?

Sports applications can be defined as applications that can be downloaded to smartphones, allowing users to measure their sporting activities s or of set objectives via programs integrated into the application. They can be used alone, keeping your smartphone with you during exercise, or by using a connected bracelet that records the expected data, such as the fitbit bracelet .

The market for sports applications is at the intersection of the e-health in other words, all technological innovations that help to keep in shape or assist health professionals in their work; but also that of of sport

The market is relatively young since it only appeared with the real emergence of the first smartphones - so it has less than ten years -but has established itself as a particularly effective tool for athletes

While many applications had developed independently, the market is now being penetrated by major sports equipment manufacturers, such as Nike with Nike Run Club

 

1.2 An exponentially growing global market

According to the Hootsuite the number of smartphone users worldwide has reached *.* billion people at the beginning of **** an increase of *% compared to the previous year, for a rate of of **% penetration.
In Europe, there are nearly *.* billion mobile subscriptions This means that almost all Europeans are equipped with a mobile ...

1.3 A mature French market

According to the Hootsuite the number of smartphone users in France is **.* million people, a penetration rate of **%, which means that more than two thirds of French people now have access to mobile applications
In comparison, only *% of French people use connected objects - just under *.* million people
The number of ...

DEMAND ANALYSIS

2.1 Typology of athletes and users of sports applications

 The growth of sports practice in France We are witnessing a increase in the number of athletes in France (***) compared to **% in **** according to the figures of the Ministry of Sports . Source INJEP - Businesscoot processing This increased practice may partly explain, a higher demand for sports applications . The frequency depends ...

2.2 Internet, seasonality and substitutability

The network coverage in question The network coverage of the territory and the Internet penetration rate in France are indicators of market development Indeed, a good connection to the *G (***) network is often necessary to fully run a mobile application. For example, to geolocate users during their jogging *G coverage in ...

2.3 New consumption and sports habits

New practices: running and outdoor
In **** France had *.* million runners in **** ", followers of outdoor running, i.e. a an increase of one million people in three years (***).
Running alone represents a market of *** million euros (***).
Presence on social networks
There are more than ** million publications on Instagram using the hashtag #sport ...

MARKET STRUCTURE

3.1 Market organization and dynamics

Large companies that develop their own application (***) have no guarantee of success better than teams of independent developers
There are three main categories of players on the market:
Large sports equipment companies who have developed their application (***). Specialized companies in the development of a sports application (***). Actors absent from the sport ...

3.2 Sensors available for sports applications

Beyond the basic design of the application, which is fundamentally similar to that of other applications available on the Apple Store and Google Play (***), other tools must be integrated in order to allow user performance to be measured. Several sensors allow different data to be measured
Gyrometer it detects the acceleration ...

3.3 One market, two "blinds"

There are two main application stores for smartphones, which share the market:
Apple App Store Android's Play Store (***)
This duopoly means that applications that are developed and want to be distributed to consumers must pass through these two platforms, or at least one of them. Even Huawei, a Chinese phone manufacturer, ...

ANALYSIS OF THE OFFER

4.1 Typology of the offer

Whether it is large international groups such as Samsung (***), there is a huge variety of mobile applications for sport.
PlayStore
On the Play Store, the application platform for phones Android all applications dedicated to sports activities are grouped in the category "" Health and fitness" which is itself segmented into several areas ...

4.2 From free to premium

Acquisition of the application
Applications can be obtained on the blinds are either:
Free of charge in this case, the version of the application is generally not complete and offers purchases in-app Fee-based the user must pay in order to acquire the application, the prices are between * euros and * euros Once ...

4.3 The use of connected objects for sports practice

Connected watches In ****, Garmin is launching the first watch for sportsmen and women: the Garmin Forerunner ***, which has a GPS. It made it possible to measure the athlete's pulse during performance, but also to download the data to his PC in order to be able to analyse them. Today, the offer ...

RULES AND REGULATIONS

5.1 The supervision and management of user data

The developer of the application, or the entity that owns it, must comply with the general rules regarding application distribution, detailed on the Murielle Cahen a lawyer
However, developers of sports applications have been constrained by more specific rules since the introduction of the DGMP, particularly for those who collect the ...

POSITIONING OF THE ACTORS

6.1 Segmentation

  • Runtastic
  • Nike Run Club
  • Workout Export
  • Strava
  • 5 minutes fitness maison
  • 7 Minutes Workout
  • Zova
  • Decathlon Coach courses Pilates
  • Urban’R
  • Apple Watch
  • FitBit
  • Samsung Galaxy Watch
  • Athos
  • Under Armour
  • FizzUp

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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti