1.1 Market definition
Photography covers five functions to which respective markets correspond each time, as the OPI schematizes
Source IPOS , 2010
In addition to these photographic functions, there are production activities shared between camera manufacturers and sellers, photo laboratories (printing, cutting, assembly, etc.), professional photographers' agencies and independent photographers. The typology of photographic service companies is as follows (see below):
- Professional photographers, mainly self-entrepreneurs, self-employed (official photos, advertising)
- Independent photojournalists (war, sport, events)
- Specialized photographic laboratories (film processing, retouching, editing)
- Photo studios
- Photographic sign networks (photo processing business, sale of photo equipment)
- Pure players (digital photo printing entirely online)
The the professional photography market in France therefore brings together a diversity of segments and players
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