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SYNTHÈSE DU MARCHÉ

1.1 INTRODUCTION

The hunting is an essentially rural activity in France most practiced by populations over 40 years old on average. The transmission of this practice is difficult to achieve for the youngest populations as it is legally necessary to obtain an official licence to buy a hunting rifle and practice hunting in France.

The hunting rifle is a long-barrelled, smoothbore firearm composed of a shoulder stock whose use is almost exclusively intended for hunting small and large game. To a lesser extent, these weapons have a sporting use, in particular the use related to ball-trap. Different types of shotguns can be distinguished on the market according to the type of barrel core (smooth or rifled barrel) and their mechanism.

The barrel à soul smooth is the historical shotgun barrel used to fire shotguns (multiple projectiles placed in the same ammunition) while the rifled bore barrel is less frequently considered a shotgun because it allows a single bullet ammunition shot with increased accuracy and range. The rifled barrel is popular in areas where the use of hunting rifles is prohibited (e.g. in sports where guns are used).

In France, the number of hunters is decreasing over time but this trend is offset by an average shopping basket per hunter that is growing, which reduces the market decline. The regulation present on this market is very strict (hunting licence required to buy a rifle and controlled sale), however, the rise of informal sales of hunting rifles and the fact that a minority of hunters in France hold a licence undermine the professionalization of this market.

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ANALYSE DE LA DEMANDE

STRUCTURE DU MARCHÉ

ANALYSE DE L'OFFRE

RÈGLEMENTATION

POSITIONNEMENT DES ACTEURS

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chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Maelle Vitry

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Héloise Fruchard

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EDHEC

Imane Essadiq

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Vincent Defrenet

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Eva-Garance Tison

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Michela Grimaldi

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Azelie Prigent

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Cantiane Gueguen

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Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

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Gabriel Salvitti

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