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MARKET OVERVIEW

1.1 Market definition

Gluten is a substance resulting from the processing of certain cereals (wheat, rye, barley, oats). Present in nearly 70% of agri-food products, it can be harmful for people diagnosed as intolerant or allergic. 

Among the most frequently sold gluten-free products are the following: 

  • Pasta;
  • Bread;
  • Sweet groceries;
  • Snacks;
  • Prepared meals.

The global market for gluten-free food is booming (11.6% growth in value terms expected between 2016-2021), driven in particular by the broadening of the consumer base from gluten-intolerant people to consumers attracted by the association between gluten-free products and a healthier diet.

Spain offers a particularly dynamic market for gluten-free products: in 2017, it was the 3rd largest market in the world in terms of gluten-free product launches. The sector is growing at an annual rate of almost 15%.  [El Pais]

However, the growth of the Spanish gluten-free food market is hampered by the very high prices of this type of product. The search for lower prices is therefore one of the main challenges for the players in this market. In addition, the market is characterized by a very low presence of private labels.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti