the market for food salt
1.1 Definition and presentation
In Italy, the market for food salt is structured around two main segments: salt for the private sector (table salt, cooking salt) and salt for the food industry (basic raw material). Used as a preservative, food salt provides the human body with two essential nutrients:
- Chloride, an important energizer;
- Sodium, important for the hydromineral balance of cells and body.
This essential condiment combines the aromas of sodium and chloride ions to give a characteristic salty taste to the foods it accompanies or in which it is incorporated. While moderate amounts of salt are essential for health, excessive amounts of salt can be harmful. In the two markets aforementioned - B2B and B2C -, salt producers have seen a decline in volume production over the last decade, driven by fierce foreign competition in a context of communication campaigns for food and health. Italian consumption of food salt is weakly associated with the brand, the purchase is in fact dictated by variables such as price or convenience, which is why a variety of small brands and eCommerce are registering positive performance. Moreover, the market is strongly concentrated in the hands of large foreign multinationals that are progressively expanding their market share also on the national territory with the recent purchase of several Italian salt production companies.
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