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MARKET SUMMARY

1.1 INTRODUCTION

The market of the transport aérien covers the entire transport of passengers or from cargo by air. Although most air transport is carried out by airlines operating commercial aircraft between several airports, there are several types of carriers air: the regular companies (local-regional, domestic or international carriers), the company alliances , the low-cost companies and the charter charter transport

The air transport market is characterised by a significant number of players, and a significant competitive intensity, especially since the arrival of carriers low-cost in France such as EasyJet , Transavia or RyanAir who pull the cost down to compete with traditional companies. The air transport market thus seems to be turning towards a low-cost strategy: low-cost airlines could thus hold up to 50% market share in Europe by 2020.

The low-cost airline market has exploded in Europe and now represents a major market opportunity market share almost equal to that of traditional companies in some European countries. In 2016, low-cost airlines carried more than a billion passengers worldwide and accounted for nearly a third of air traffic. Air traffic growth is strongest in regions with strong growth in low-cost airlines. Europe and Asia are the most dynamic low-cost markets, low-cost airlines concentrate on 32% of air traffic in Europe and 31% of traffic in Asia

In 2017, more than 170 million passengers were transported in France (20% compared to 2012), more than a third via low-cost airlines and more than 2.5 million tonnes of freight. The French market has followed the global trend of growth in air transport worldwide, which has experienced an exponential increase in recent years.

The main challenge in the air transport market is the evolution of the fuel price which has become the most important expense for airlines, as well as the evolution of the various services offered to consumers (meals, wifi, insurance, baggage, etc.) by focusing on increasing the value of the offer and innovation. A good understanding of these issues influences the major ability of low-cost airlines to remain profitable in the long term.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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in 40 pages
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

Hugo S. logo 1 Hugo S. logo 2
Mathieu L.

Associate Consultant

Mathieu L.

Mathieu L. logo 1 Mathieu L. logo 2
Robin C.

PhD Industrial transformations

Robin C.

Robin C. logo 1 Robin C. logo 2
Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

Arnaud W. logo 1 Arnaud W. logo 2

Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise F.

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise F.

Héloise F. logo 1 Héloise F. logo 2
Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

Azelie P. logo 1 Azelie P. logo 2
Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil O.

Emil O.

Anna O.

Anna O.

Gabriel S.

Gabriel S.