The licensed toys market - France

INFORMATION ON THE STUDY

Prix: 89€ HT
Last update: 16/11/2020
Language: EN
Category: Leisure
Any questions?
(+33) 9 70 46 55 00

Content of the study

Available languages

MARKET SUMMARY

1.1 Definition and scope of study

Many toy manufacturers use well-known names, usually from film and animation studios to increase their sales. Licensed toys thus include all products for which a contract for the transfer of rights of use of the brand has been signed between one company and another.

In practice, the main licensed toys have the appearance of Disney, Marvel or Pixar heroes, but also Harry Potter or Pokémon to name but a few. They can be found in all categories of toys, constructions, dolls, plush toys, figurines..

This study will focus on so-called "traditional" toys and games, i.e. we will include, for example, board games in this study, but we will exclude licensed video games, which are the main competitors of toys.

In a declining French toy market, licensed products are resisting this trend and are becoming increasingly important each year among all children's products. Major toy manufacturers therefore make extensive use of licences to support the sales of their products, the Lego case being an example.

Nevertheless, the poor prospects for the toy market in general over the next five years may hinder the progress of licensed toys partly due to the development of video games and other smartphone and tablet gaming applications.

What is in this market study?

What are the figures on the size and growth of the market?
What is driving the growth of the market and its evolution?
What are the latest trends in this market?
What is the positioning of companies in the value chain?
How do companies in the market differ from each other?
Access company mapping and profiles.
Data from several dozen databases
This market study is available online and in pdf format (38 p.)
Download an example
Recent reviews ★★★★☆

Buy this market study 89€

Availability within 1 business day

Buy a pack and get an immediate discount

Pack 5 études (-15%) - France

378€

5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
Conservez -15% sur les études supplémentaires achetées
Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)

Consultez les conditions du pack et de remboursement des crédits non consommés.

Inclus dans ce pack: This study (The licensed toys market - France) + 4 other studies of your choice

Buy the 5 Study Pack 378€