the licensed toys market | France

Choose the language of the research:

Access the market research 129€ ^HT

Update: 23/10/2019
•
Availability: now

Available for the following countries: France

Research summary

Analysts

Investment Banking Intern at Equita

Alberto Bettini

Opinions

Process

Analysts & Methods

Databases

Service certification

Research summary

Market summary

Demand analysis

Market structure

Analysis of the offer

Rules and regulations

Positioning of the actors

Research summary

Market summary
1.1 Definition and scope of study

1.2 Increasing share of licensed toys worldwide

1.3 In France, a growing sector in a market at half mast
Demand analysis
2.1 Demographics in France: a determinant of demand

2.2 recent and upcoming film releases

2.3 Dissemination and advertising to children

2.4 French consumers

2.5 Internet and smartphones: two market drivers
Market structure
3.1 Key figures for toy sales in France

3.2 The main toy companies in total sales

3.3 The different distribution channels

3.4 Cyclicality of sales and common interest
Analysis of the offer
4.1 The most popular licenses

4.2 The Lego example

4.3 Licensors and licensees
Rules and regulations
5.1 Very strict European standards on toys

5.2 Information on licences and related products

5.3 Extension: regulation related to advertising to children
Positioning of the actors
6.1 Segmentation
Services
Analysts
Process
Opinions

the licensed toys market
France

Update 23/10/2019

Access to this market research for only 129€ ^HT - Availability: now

MARKET SUMMARY

1.1 Definition and scope of study

Many toy manufacturers use well-known names, usually from film and animation studios to increase their sales. Licensed toys thus include all products for which a contract for the transfer of rights of use of the brand has been signed between one company and another.

In practice, the main licensed toys have the appearance of Disney, Marvel or Pixar heroes, but also Harry Potter or Pokémon to name but a few. They can be found in all categories of toys, constructions, dolls, plush toys, figurines..

This study will focus on so-called "traditional" toys and games, i.e. we will include, for example, board games in this study, but we will exclude licensed video games, which are the main competitors of toys.

In a declining French toy market, licensed products are resisting this trend and are becoming increasingly important each year among all children's products. Major toy manufacturers therefore make extensive use of licences to support the sales of their products, the Lego case being an example.

Nevertheless, the poor prospects for the toy market in general over the next five years may hinder the progress of licensed toys partly due to the development of video games and other smartphone and tablet gaming applications.

To keep reading, buy the full research

Buy this market research 129€ ^HT

Availability: now