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1.1 Definition and scope of the study

The kitchen utensils market is a sub-segment of the household equipment market. These are used in the preparation of food, to cook food (stove), to keep it (plastic boxes) or to handle it (spatulas). Small electronic utensils will be discussed but are not at the heart of the study. The entire market, therefore, consists of various items that differ in size and use.

Kitchen utensils can be complementary accessories, the use of which sometimes depends on subjective factors such as the importance given to meals at home.

Most of the utensils sold in the United Kingdom today are imported from China. However, the decline in culinary practice, particularly among the country's Millenials, challenges the foundations of the market. It must, therefore, find new sources of growth, such as cooking courses or offer diversification.

1.2 Moderate growth in the global market

The world market for kitchen utensils is estimated at *.* billion in **** with an estimated average annual growth rate of *% for the ****-**** period. [***]

The world market for kitchen utensils, ****-****, billion US dollars

Source: ****

The significant growth of the kitchen utensils market is not the same in terms of nature, according ...

1.3 The UK market has been stable for several years

It is possible to estimate the size of the national market using the value of domestic production, imports and exports made available by the Eurostat database via the following formula: market size = production (***). On the other hand, the NACE nomenclature used is too broad - it includes kitchen and table utensils ...

1.4 Exchanges of utensils with the United Kingdom

The two graphs below represent imports and exports of cooking utensils by product type between **** and ****. While exports fell slightly by *.*% over the period, imports increased by *.*%.

However, the United Kingdom remains a kitchen utensils net importer, dependent from the outside world, with imports reaching *.** billion euros in **** while exports represent ...

1.5 Summary table of the request


2.1 Culinary habits in the United Kingdom

In order to profile potential customers of kitchen utensils, it is possible to profile people who cook in the United Kingdom.

Culinary habits by gender, United Kingdom, ****, %

By category: Male/Female

By order: depends on the week, never, less than once a week, * to * times a week, * to * times a week, ...

2.2 The place of catering in the United Kingdom

Catering is particularly important in the United Kingdom as **.* £ is spent each week, on average, on Food-Away-From-Home, i. e **.*% of the average weekly expenditure.

Despite increased spending since the early ****s, the proportion spent on meals away from home decreased between **** and ****, before increasing again since then.

Share of food expenses ...

2.3 Millenials cook less and less

One trend is particularly relevant to young people: the trend to cook less and less. About a quarter of them say they are not interested in learning how to cook although **% of the Millenials are happy to cook. [***]

This lack of knowledge is reflected on the one hand in increased consumption ...

2.4 Cooking workshops are expanding in the United Kingdom

However, another trend could counter the British disinterest in cooking, albeit marginally. It is kitchen workshops, which allow participants to learn how to cook some recipes.

This could help to limit the loss of current cooking knowledge in the United Kingdom. [***]

These courses can be found on travel sites like Trip ...


3.1 A relatively concentrated market

The Euromonitor data used in this section cover small kitchen appliances. These brands are generally specialized in kitchen items. A few companies, such as Spectrum Brands Holding or the SEB Group, control several brands.

Market share of companies for kitchen appliances, United Kingdom, ****, %

Source: ****

3.2 Online distribution is gaining ground

There are no data on kitchen utensils' distribution, but it is possible to give an overview by using the data for a related market: small kitchen appliances.

A large proportion of small kitchen appliances are still sold in physical stores, including department and specialised stores. However, sales on the Internet have ...


4.1 Overview of traditional kitchen utensils

The number of kitchen items is important and is growing very quickly with new tools from the simplest to the most elaborate ones. This market having globally reached maturity, kitchenware manufacturers regularly innovate with new specialized tools for certain types of preparation, food or, in another segment, robots and other more ...

4.2 More original and professional utensils

More and more original utensils

British people now want to have utensils with an original design. The use of silicone on utensils becomes frequent, replacing the traditional one-piece plastic, which until then had been the norm. [***]

Manufacturers also bet on the multiplication of utensils by attributing them a very particular ...


5. General regulations concerning kitchen utensils

Importing utensils

European Regulation No ***/**** aims to control imports of polyamide and melamine cookware from China and Hong Kong, which means to control the import of plastic cutlery.

The competent authorities:

Control documents of all batches and physically check **% of the batches; Have set requirements for the release of organic compounds, ...


6. Positioning of the actors

  • De’Longhi
  • Groupe SEB
  • Bosch
  • Hamilton Beach
  • Kitchen Craft
  • ProCook
  • House UK
  • Lakeland
  • David Mellor
  • Summerill & Bishop
  • Wayfair
  • Sainsbury
  • Tesco

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Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Associate Consultant

Mathieu L.

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Robin C.

PhD Industrial transformations

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Ross Alumni Club France

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Analyste de marché chez Businesscoot

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Market Research Analyst

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Market Research Analyst @Businesscoot

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Market Research Analyst @Businesscoot

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