MARKET OVERVIEW
1.1 Definition and scope of study
Indoor racquet sports are a type of sport in which opponents take turns exchanging a ball or shuttlecock with a racquet. The most popular sports are badminton, tennis and table tennis. Other less popular sports, such as paddle tennis and squash, have been growing in popularity over the years.
The market can be divided into:
- Suppliers of equipment and necessary materials (manufacturers, distributors, field manufacturers)
- Clubs, associations and commercial structures
The market is driven by an increasingly growing sports practice, as well as a significant share of sports coaching. While 66% of individuals over the age of 15 played a sport at least once in the year in 2018, nearly half said that at least one of their sports activities is supervised.
Indoor racket sports have however been impacted by the Covid 19 crisis. The closure of venues in order to limit the spread of the virus has strongly penalized the market and caused a drop in the number of players. On the other hand, the crisis has accelerated the growth of less conventional sports, such as padel, whose awareness has increased from 8% in 2018 to 33% today.
ANALYSIS OF THE DEMAND
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATION
POSITIONING OF THE ACTORS
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