The home textile market - France

INFORMATION ON THE STUDY

Prix: 89€ HT
Last update: 19/11/2020
Language: EN
Category: Home goods
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MARKET OVERVIEW

1.1 Definition and scope of the study

Household linen means all fabrics for domestic use . They can be segmented into six product types :

The bedding ;
The bedding items ;
The bathroom linen ;
The table linen ;
The kitchen linen ;
The textile decoration .

Linen manufacturers have only partially benefited from the growing interest of the French in interior decoration in recent years. Indeed, consumption patterns based on a frequent renewal of products of average quality at attractive prices benefit more from imported products (mainly from Asia).

French manufacturers, producing high-quality but much more expensive decorative textile products, are increasingly focusing on the top end of the market and on exports: the notions of tradition and know-how are indeed more appreciated in countries with higher incomes than in France, such as Switzerland or Germany.

Formerly reserved for specialist shops, the distribution of household linen such as bathroom and table linen is now multi-channel. While the supermarket chains that offer their own brands have made great strides (30% of sales), distance selling (30%) remains important thanks to the expansion of e-commerce.

All the major brands now offer an online sales site. In France, the leading companies in the market are Linvosges the group Fremaux-Delorme , Anne de Solène , Alexandre Turpault , Garnier-Thiebaut or Beauvillé .

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