Content of the study
MARKET OVERVIEW
1.1 Definition and scope of study
A holiday village is a tourist establishment that welcomes holidaymakers for long or short stays. Families are welcomed in the form of a package (accommodation, catering, or individual means of preparing meals, leisure activities). Two types of holiday villages exist in France:
- Managed by social tourism associations (affiliated with UNAT);
- Managed privately by business entities (Pierre et Vacances);
The players in the French market are the players of social tourism, groups managing holiday villages and tourist accommodation sites, networks of independent players, and specialised online booking platforms.
The French market is concentrated and has been stable for several years. The players are divided between holiday villages with associative status (or involved in social tourism), and private players whose aim is to make a profit. The former seek to make tourism more accessible and more responsible and achieved a turnover of EUR 421 million in 2018.
The Covid-19 pandemic had a major impact on the business. Reservations were slowed and the sector suffered from government restrictions. Business revenues in April 2020 fell by 83.7%.
Private players are driving the growth of the market, and are constantly investing in new types of accommodation: more sustainable, more coherent with the landscape and aiming for better waste management. After a phase of market concentration, the market seems to have reached maturity, the competition between the actors drives for differentiation of the offer and it takes place on websites and marketplaces which are the showcases and shops of the sector.
Demand is split between French and international customers, and French holiday villages still benefit from the attraction of foreigners to the country. In addition, the clientele of the holiday villages is a rather old and family clientele with a good loyalty rate and a fairly strong purchasing power.
1.2 The European hospitality market
The global hotel market had been growing steadily since **** before beginning to decline in **** and being hit hard by the Covid-** crisis in ****. It is expected to fall by **.*% in ****.
Evolution of the global hotel market World, ****-****, in billions of US$ Source: ****
Urbanization and rising incomes in developing countries such ...
1.3 The tourist accommodation sector in turmoil since the Covid crisis-19
Share of holiday villages in tourist accommodation
The Mémentos du tourisme published annually by the Direction Générale des Entreprises, allow us to obtain a breakdown of the number of visitors to tourist accommodation by type of accommodation, and therefore to approach the share of holiday villages in the ...
1.4 French holiday villages: market size
Holiday villages in France
In France, two types of holiday villages can be distinguished: those with a commercial function, and those involved in social tourism (***). In the Tourism chapter of the **** edition of the Tables of the French economy - Insee, the table below can be found:
Source: ****
* It appears ...
DEMAND ANALYSIS
2.1 Holiday village clientele: age, income brackets, CSPs
In ****, UNAT published its Study of holiday village customers. This study is the result of a survey of the target clientele. As the sector has a long history and a well-established clientele, it is still relevant to use this data today. The survey segmented the clientele according to socio-family characteristics:
Families; ...
2.2 Characteristics of the stays: services, activities and loyalty building
Terms and conditions of the stay
On average, the clientele makes *.* tourist stays per year, generally between * and * nights. The survey also reveals the type of services chosen by customers during their stay in a holiday village.
Type of service favoured by the demand during a stay in a holiday village France, ...
2.3 Seasonality of demand
The online tool Google Trends, allows us to obtain the evolution of interest for a given term, based on the number of times this term has been searched for over a given period of time in a defined region. The graph below shows the evolution of interest in the term "Holiday ...
MARKET STRUCTURE
3.1 Holiday Villages on the territory
The reports of the DGE make it possible to establish the distribution of holiday villages in the French territory by region.
This distribution is very uneven and the regions of the south of France are those with the most holiday villages. This distribution follows the demand of tourists who most often ...
3.2 The different structures and main actors
As mentioned earlier, holiday villages are divided between villages participating in social tourism affiliated to UNAT, and villages belonging to private groups. These two types of villages structure the market and each represents a large share of the market. The graph below shows the breakdown as at * January **** and according to ...
3.3 Focus on a market leader in Pierre et Vacances - Center Parcs
Groupe Pierre et Vacances Center Parcs (***)
The group is one of the leaders in France in this sector. The reference document ****/**** of the group carries out a review of its activities. It brings together more than *** sites operated in Europe under * tourism brands, three of which are holiday villages:
Pierre et ...
ANALYSIS OF THE OFFER
4.1 Classification of holiday villages
A typology of the offer in the holiday village can be made according to a classification from * to * stars which defines the level of these establishments. This classification is relative to the decree of * July **** setting the standards and the procedure for the classification of holiday villages (***) amended by order of ...
4.2 France offers a great diversity of holiday destinations and villages
The table below is intended to show the great diversity of holiday villages in France. This list is non-exhaustive and is intended to illustrate the current offer of the sector in France.
REGULATION
5.1 Regulations and general definition
Definition of a tourist residence :
article D. ***-* from the tourism code:
"A classified commercial lodging establishment, subject to permanent or seasonal operation. It is made up of one or more individual or collective residential buildings grouped together, in a homogeneous whole, furnished residential premises and premises for collective use. ...
5.2 Quality labels
"Qualité Tourism":
"Qualité Tourisme" is a brand that federates the steps taken by tourism professionals whose objective is quality of service for customer satisfaction. Registered by the Ministry in charge of Tourism, the Qualité Tourisme brand is a guarantee of trust for tourism professionals and their clients.
The "Tourism and ...
POSITIONING OF THE PLAYERS
6.1 Segmentation of players
6.2 Etude des sites internet des entreprises
Trafic web des principaux sites de villages vacances en France France, ****-****, en milliers de visites Source: ****
Trafic web des autres principaux sites de villages vacances en France France, ****-****, en milliers de visites Source: SEMRUSH
To keep reading, buy the full research
What is in this market study?
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What are the latest trends in this market?
- What is the positioning of companies in the value chain?
- How do companies in the market differ from each other?
- Access company mapping and profiles.
- Data from several dozen databases
This market study is available online and in pdf format (30 p.)- Consult an example PDF or online
Availability now
Buy a pack and get an immediate discount
Pack 5 études (-15%) - France
378€
- 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
- Conservez -15% sur les études supplémentaires achetées
- Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)
Consultez les conditions du pack et de remboursement des crédits non consommés.
Inclus dans ce pack: This study (The holiday village market - France) + 4 other studies of your choice
Method
|
Data
|
|
Analysts
|
1 sector analyzed in 40 pages |
Method
|
|
Control
|
|
|
Analysts
|
Data
|
|
Control
|
Method
|
Reviews (5)
The performing arts market - France
Publicado en 22/09/2022 by Anais Reteux
Etude généraliste mais très bien réalisée du marché du spectacle vivant dont on trouve assez peu d'analyse aussi complète (même si tout n'est pas évoqué ici). Je ne mets pas 5 car le prix ne rend pas forcément l'étude accessible à tous.
Businesscoot Response:
Merci infiniment Anaïs pour votre retour. Nous sommes ravis d'avoir été à la hauteur de vos attentes!
The holiday rental market - France
Publicado en 26/04/2022 by MATTHIEU VANDERPERRE - ETS VANDERPERRE
I am very satisfied with the contents of the study which will come to enrich my file of request for financing for a project related to the seasonal hiring
The board game market - France
Publicado en 13/01/2022 by E Lemarois
Quite complete but lacks data on the categories of game buyers (age, gender, socio-professional category...)
Businesscoot Response:
Hello Etienne, Thank you for your feedback on our study. We are planning to update it taking into account your remarks, we will keep you informed as soon as it is available.
The board game market - France
Publicado en 13/01/2022 by Nicolas Silvani - LudoTech
A good overview of the market that doesn't neglect new market developments and at an affordable price. I am interested in a more in-depth study of new trends and players.
Businesscoot Response:
Hello Nicolas, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.
The performing arts market - France
Publicado en 30/12/2021 by Manuel Garry
The study is well structured and covers all aspects in a comprehensive manner. However, it is more like an aggregation of the main elements of a few studies than a real analysis of the sector (4 to 5 sources represent 90% of the study). The study is not aimed at connoisseurs but rather at people who are new to the sector, which makes the analysis a little expensive in relation to its contribution.
Businesscoot Response:
Hello Manuel, Thank you for your feedback. It is precisely our positioning to make synthetic studies on targeted markets. We hope that it has been useful to you. :)