MARKET OVERVIEW
1.1 Definition and scope of study
A holiday village is a tourist establishment that welcomes holidaymakers for long or short stays. Families are welcomed in the form of a package (accommodation, catering, or individual means of preparing meals, leisure activities). Two types of holiday villages exist in France:
- Managed by social tourism associations (affiliated with UNAT);
- Managed privately by business entities (Pierre et Vacances);
The players in the French market are the players of social tourism, groups managing holiday villages and tourist accommodation sites, networks of independent players, and specialised online booking platforms.
The French market is concentrated and has been stable for several years. The players are divided between holiday villages with associative status (or involved in social tourism), and private players whose aim is to make a profit. The former seek to make tourism more accessible and more responsible and achieved a turnover of EUR 421 million in 2018.
The Covid-19 pandemic had a major impact on the business. Reservations were slowed and the sector suffered from government restrictions. Business revenues in April 2020 fell by 83.7%.
Private players are driving the growth of the market, and are constantly investing in new types of accommodation: more sustainable, more coherent with the landscape and aiming for better waste management. After a phase of market concentration, the market seems to have reached maturity, the competition between the actors drives for differentiation of the offer and it takes place on websites and marketplaces which are the showcases and shops of the sector.
Demand is split between French and international customers, and French holiday villages still benefit from the attraction of foreigners to the country. In addition, the clientele of the holiday villages is a rather old and family clientele with a good loyalty rate and a fairly strong purchasing power.
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATION
POSITIONING OF THE PLAYERS
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Reviews (5)
The performing arts market - France
Publicado en 22/09/2022 by Anais Reteux
Etude généraliste mais très bien réalisée du marché du spectacle vivant dont on trouve assez peu d'analyse aussi complète.
Businesscoot Response:
Merci infiniment Anaïs pour votre retour. Nous sommes ravis d'avoir été à la hauteur de vos attentes!
The holiday rental market - France
Publicado en 26/04/2022 by MATTHIEU VANDERPERRE - ETS VANDERPERRE
I am very satisfied with the contents of the study which will come to enrich my file of request for financing for a project related to the seasonal hiring
The board game market - France
Publicado en 13/01/2022 by Nicolas Silvani - LudoTech
A good overview of the market that doesn't neglect new market developments and at an affordable price. I am interested in a more in-depth study of new trends and players.
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Hello Nicolas, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.
The board game market - France
Publicado en 15/12/2021 by Client anonyme - Ce client a souhaité rester anonyme
Very useful
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Hello, Thank you for your feedback. We are glad that the study was up to your expectations.
The board game market - France
Publicado en 14/12/2021 by Client Anonyme - Ce client a souhaité rester anonyme
Etude sérieuse avec de bonnes références.
Businesscoot Response:
Merci pour votre retour et la confiance accordée :)