Content of the study:
The greengrocer's market - Italy

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MARKET OVERVIEW

1.1 Definition and scope of study

The greengrocer’s market identifies the production, harvesting and distribution of fresh fruit and vegetables. The global market comprises two segments: the sale of fresh fruit in specialist shops and the sale of fresh vegetables in specialist shops.

According to the FAO, global fruit production increased from 577 million tonnes in 2000 to 886 million tonnes in 2017, or a CAGR of 2.42%, while global vegetable production is almost double this figure. Fresh fruit and vegetable production is largely dominated by Asia, which accounts for 59% of fruit production and 74% of vegetable production.

In Europe, the largest producers of fruit and vegetables are Spain and Italy, which together account for 42% of European production. In recent years Italy has produced up to 10 million tons of fruit and about 7 million tons of vegetables. About one third of the fruit and one tenth of the vegetables are exported, mainly to Germany, France and Austria.

Italy has a highly-fragmented market. In fact, the market has about 740 thousand farms and 70 thousand food processing companies, and a widespread distribution network of about 230 thousand points of sale.

The fresh produce market remains highly dependent on weather and climate, which explains the occasional increase in prices, not to mention the international economic situation and the prices of raw materials and fuel. Operators in the fresh produce market are trying to expand their offer with organic products, which have now become an essential part of the food industry.

Due to the rush to supply caused by the Covid-19 emergency, consumer prices have risen by 10% for fruit and 5.4% for vegetables. However, according to Coldiretti, the lockdown had a negative effect on the national agri-food chain, with a loss in turnover of around one billion due to the lack of fresh food sales.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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in 40 pages
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Reviews (5)

Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff

OK

The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study


Businesscoot Response:

Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)

The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector


Businesscoot Response:

Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)

The market for sports nutrition supplements - France

Publicado en 06/01/2022 by Amaury Wernert

The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting


Businesscoot Response:

Hello Amaury, Thank you for your feedback. We are happy to read that the content and structure of the study have fully met your expectations. :)

The ready meal market - France

Publicado en 26/11/2020 by Lucie Piette - Cooperl

Good synthesis of the market with interesting figures


Businesscoot Response:

Hello Lucie, Thank you for your feedback. We are happy to read that you were completely satisfied with the content of the study. :)

Customer cases and references

Customer cases and references
La pépite Interview
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BFM Business

La pépite Interview

Paul-Alexis Kebabtchieff
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Boston Consulting Group

Paul-Alexis Kebabtchieff

Marie Guibart
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Kea Partners

Marie Guibart

Elaine, Durand
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Crédit Agricole, Information & Veille

Elaine, Durand

Philippe Dilasser
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Initiative & Finance

Philippe Dilasser

Anne Baudry
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Metro

Anne Baudry

Amaury Wernert
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Kroll (Duff & Phelps)

Amaury Wernert

Smart Leaders Interview
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B-Smart

Smart Leaders Interview