The gluten-free food market - Spain

The global gluten-free market has maintained a bullish trend, exhibiting significant growth with the Spanish market standing out for its sustained expansion. By 2019, Spain's gluten-free sector reached a market value of 193.1 million euros, riding on a compounded annual growth rate of 12.1% since 2014, according to Euromonitor. Consumer dynamics show a diversification in the demand, driven by both celiac-diagnosed individuals and a growing segment attracted by the perceived health benefits of gluten-free products. Notably, in 2020, Spanish people who abstain from gluten saw a reduction in their annual budget on gluten-free products by 227.85 euros as compared to the previous year, and the price discrepancy between gluten-free and gluten-containing products narrowed with an annual difference budget shrinking from 983.06 euros to 910.73 euros. The Spanish market is characterized by numerous players ranging from specialized gluten-free product manufacturers to large retail distributors, with increasing innovation and the introduction of a variety of gluten-free options in categories such as prepared meals and bakery products, despite the existing price premium associated with gluten-free offerings. Regulation within the European Union, including Spain, has been reinforced to better inform consumers about the gluten content through clear labeling, ensuring safety and transparency within this burgeoning market.."Emerging Trends and Consumer Demand in the Spanish Gluten-Free Market" In recent years, there has been a significant escalation in the preference for gluten-free products in Spain. This uptrend is not solely driven by individuals with celiac disease or gluten sensitivity; a new wave of health-conscious consumers is also contributing to the gluten-free boom. Approximately 22% of Spanish families opt for allergen-free products, citing health and medical reasons. Interestingly, the Spanish market has observed robust growth, from a market value of 175.6 million euros in 2018 to nearly 193.1 million euros in 2019, marking a substantial 10% growth. Gluten-free products now account for a little over 0.18% of the total food expenditure by Spaniards, highlighting the niche yet rapidly expanding segment of the market. Within this niche, the most consumed gluten-free products include pasta, bread, and both sweet and savory groceries. A notable 83% of non-celiac consumers are reported to purchase gluten-free items at least once a week, exemplifying the significant reach of these products among the general population. Moreover, Spanish consumers are gradually becoming accustomed to gluten-free alternatives, with an increased consumption trend of about 28% over the last ten years. Despite this growth, the gluten-free market still confronts challenges, such as the high cost of products. It is observed that gluten-free items can be up to seven times costlier than their counterparts with gluten. This price difference is attributed to the stringent manufacturing processes and the use of costlier alternative ingredients to replace wheat. However, there seems to be an effort underway to reduce this price gap. Consumers devote between 390 and 400 euros annually to gluten-free products, with a decreasing trend in the cost difference compared to the previous year. Nonetheless, the market shows vigorous signs of evolution with an estimated growth rate of around 15% annually and is characterized by a thriving innovation landscape, where producers are consistently introducing new products to cater to the diverse preferences of gluten-free consumers. This expansion is further supported by the regulatory framework imposed by the European Union outlined in the Implementing Regulation (EU) No. 828/2014. This regulation mandates accurate labeling for gluten-free and very low gluten products, aiding in the clarity and safety for consumers with celiac disease or gluten intolerance. In conclusion, the demand for gluten-free products is on the rise in Spain, supported both by individuals with gluten intolerance and a growing consumer group that associates gluten-free with a healthier lifestyle. The market is.### Key Contenders Shaping the Gluten-Free Landscape in Spain The Spanish gluten-free market is not only diverse but also highly competitive, with key players ranging from dedicated gluten-free brands to mainstream food industry giants that have diversified into the gluten-free niche. Here's a snapshot of some of these influential market participants making waves in Spain's gluten-free sector: **Dr. Schär**: Crowned as the European leader in gluten-free products, Dr. Schär has carved a niche for itself by catering exclusively to gluten-free offerings. With a strong foothold in the Spanish market, the company's focus on quality and adherence to strict gluten-free production standards has positioned it as a top choice for consumers seeking reliable gluten-free options. **Orgran**: Hailing from Australia, Orgran is another veteran in the field, with an international presence and an extensive range of gluten-free products. Their commitment to creating foods that are both nutritious and free from common allergens has garnered them a dedicated following among health-conscious consumers. **Proceli**: A homegrown success story, Proceli is Spain's very own gluten-free brand that resonates with local tastes while delivering a global standard in quality. They have successfully tapped into the European market and continue to innovate, broadening their product lineup to appeal to a growing demographic of gluten-sensitive and celiac consumers. **Nutrition & Santé**: With the Gerblé brand under its belt, Nutrition & Santé has made significant strides in the 'Free From' market, which includes gluten-free products. As a major nutrition-focused conglomerate, their entry into the gluten-free domain underscores the growing demand and potential profitability of this market segment. **Mercadona**: As one of the main distributors of gluten-free products in Spain, Mercadona has leveraged its extensive retail network to offer a variety of options for gluten-free consumers. Their private label Hacendado is dominant in the market, featuring a vast range of affordably priced gluten-free products that cater to everyday dietary needs. **Bio c'bon**: Specializing in organic and health food, Bio c'Bon has tapped into the gluten-free trend by stocking a wide array of gluten-free alternatives in their stores. They cater to customers looking for both organic and gluten-free options, meeting the demands of a niche yet growing segment within the market. These industry players have recognized the evolving dietary preferences and health needs of consumers, resulting in the expansion and innovation of gluten-free offerings. Their collective contributions continue to transform the gluten-free market in Spain, making gluten-free products

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• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 12/01/2022

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Summary and extracts

List of charts

• Global gluten-free food market volume
• Global gluten-free food market value, by category
• Main countries for the launch of gluten-free health products
• Size of the global gluten-free food market
• Sales of gluten-free products in European supermarkets and hypermarkets
• Value of the gluten-free food market
• Main problems encountered in their consumption by Celiac patients
• What do gluten-free consumers look for the most in restaurants?
• Purchase of allergen-free products (gluten, lactose, eggs, dried fruit) by consumers
• Sales of gluten-free products in supermarkets and hypermarkets, by category
• Sales of gluten-free products by category in all distribution channels
• Frequency of the search "gluten-free restaurants" on Google Trends
• Main players in the Spanish market by value
• Main brands present on the market in value
• Breakdown of sales in supermarkets and hypermarkets between producer brands and distributor brands

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