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the futures market - 1
France

Update 30/09/2019

MARKET SUMMARY

1.1 INTRODUCTION

The market for scoops covers the production, harvesting and distribution of fresh vegetables and fruit. The first commercialized fruit and vegetables from wholesalers or local producers.

The value of household consumption of fresh fruit and vegetables (excluding potatoes) is estimated at more than 15 billion euros. Futures are the third largest distribution channel for fruit and vegetables in France and account for a small share of the market's turnover far behind supermarkets. Out-of-home catering consumption and producers' own consumption complete the sources of consumption of fruit and vegetables in France.

French households buy on average around 85 kg of fresh fruit and vegetables each year, for a budget of 350 euros per household. French households, concerned about the quality of food products, are buying more fruit and vegetables from the early days, which is increasing the market share of the circuit.

Very fragmented and highly competitive, the primeur market is still dominated in its distribution segment by a handful of wholesalers, with nearly half of the fresh fruit and vegetables distributed in France by wholesalers on and off the market

The futures market remains intrinsically subject to climatic and meteorological risks, which explains the occasional price surge, not to mention the international situation (Russian embargo), raw material and fuel prices, etc. The players in the futures market are seeking to position themselves in organic farming, which has now become a must in the food industry.

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