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MARKET SUMMARY

1.1 Definition and presentation

Food supplements include any type of product whose aim is to integrate one’s diet by providing necessary and additional nutrients. Under the European Directive - 2002/46/EC – the supplements are defined as “foodstuff which comes under the form of capsules, pastilles, tablets, pills and similar”.

Among the most popular categories:

- Vitamins, such as D and E

- Minerals, such as calcium and iron

- Specialty products, such as probiotics and glucosamine

Dietary supplements present indeed attributes that can relate the product to nutritional and physiological benefits. They do not identify with pharmaceuticals, because their positive impact on the body and mind does not act as therapeutic. [Camera di Commercio]

Dietary supplements have showed an outstanding growth worldwide, leveraging especially on progressive consumers’ attention to health and a global rising senior population.

Western Europe is among the top performers in the industry, with Italy standing in a leading position, counting a double-digit value growth from 2009 to 2019, attributable especially to changes in demographics, consumers’ health awareness and availability of nutritional information.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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in 40 pages
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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti