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1.1 Introduction

Emblematic of the rise of nutrition and health, dietary supplements have been increasingly popular for several years in segments as diverse as slimming, sleep stress, digestion, circulation and even solar energy. In France, the food supplement market is growing as a result of growing household health concerns, an aging population and the positive image of natural products. However, the French market for food supplements seems to be changing rapidly. The increase in legislation and the expenditure required for advanced clinical studies have the logical consequence of penalising SMEs and other young innovative companies against pharmaceutical giants, not to mention new entrants from the agri-food, pharmaceutical and cosmetics sectors. This upheaval in trends is also reflected in distribution, with the emergence of health and organic stores and, above all, the rise of direct sales, a dynamic channel composed of a multitude of small brands and websites. Finally, on the demand side, the ageing of the population and the concern of Europeans for their well-being suggest that the food supplement market in France has a large margin for growth, particularly in terms of phytotherapy and micronutrition.


*- Presentation
According to a **** Community Directive, food supplements are defined as "foodstuffs intended to supplement a normal diet and which constitute a concentrated source of nutrients or other substances with a nutritional or physiological effect". In practice, food supplements can take many forms: drinkable solutions, vials equipped with a dropper, ...

1.3 A growing national market

1.4 A trade surplus

1.5 Conséquences du COVID-19 sur le marché des compléments alimentaires selon un expert du marché

Cet entretien a été conduit par un analyste Businesscoot auprès d’un expert du secteur validé par nos équipes
Quelle est votre vision du marché ?:
Le marché des compléments alimentaires connait une croissance importante de l’ordre de de * à **% par an. Il faut cependant dissocier * sous-segments sur ce marché: ...


2.1 Overview of French consumers

2.3 Reasons to buy

2.3 An ageing population should drive specific segment of the market in the future

2.4 A new trend : organic and probiotic products

Impact du COVID-19 sur le marché des compléments alimentaires selon un acteur du secteur


3.1 Organisation and dynamic of the market

3.2 A production heavily regulated

3.3 The competition depends on the sub-segment

3.4 Distribution

3.5 Principaux acteurs : classement par chiffre d'affaires

Source: ****


4.1 Products and packaging

4.2 Des produits aux propriétés encore méconnu, y compris par les consommateurs

Le médecin apparaît comme étant un émetteur de confiance pour faire connaître les produits alimentaires
Alors que seuls **% des consommateurs s’estiment assez ou très informés sur les compléments alimentaires, il apparaît que les médecins soient les intermédiaires privilégiés pour ...

4.3 Exemples of prices and products

4.4 Trends : a recent expansion of the product range

4.5 Market breakdown by product type


5.1 European framework on food supplement

5.2 French regulation on food supplement

5.3 Social security


6.1 Segmentation

  • Juvamine
  • Léa nature
  • Vitarmonyl
  • Laboratoires Arkopharma SA
  • Forté pharma
  • Oenobiol
  • Galderma
  • Danone

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chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

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Héloise Fruchard

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Imane Essadiq

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Vincent Defrenet

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Eva-Garance Tison

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Michela Grimaldi

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Azelie Prigent

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Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

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Gabriel Salvitti

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