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MARKET SUMMARY

1.1 Definition and scope of the study

The "fast good" or "healthy fast food" market has emerged as an opposer to junk food. The aim is to offer products quickly, without affecting the quality of the food offered. The nutritional value of the products is respected, while guaranteeing a fast service for customers.

This type of "high-end" fast food is on average more expensive than the fast food offer. The actors offer fresh and local products such as pasta salads, fresh soups, balanced sandwiches. This offer plays on the new expectations of the consumer by offering healthy and visually attractive food.

Globally, the trend of healthy fast food is gaining traction as consumers become more aware of their health; between 2016 and 2022 the market is expected to grow at a CAGR of 4.2%. Developed countries are driving this trend, in particular the United States, as they also have stronger purchasing power. Indeed, traditional fast food is most of the time cheaper than healthier alternatives which have more requirements concerning the production process, location of production, labelling, and quality.

In the Netherlands, the market is still immature. The first international brand (Leon) opened its' first store in 2016. [flaironline] Nevertheless, the growth since then has been exploding, with other players such as Vegan Junk Food Bar increasing their presence in the Netherlands. Geographical concentration is hig as the majority of healthy fast food restaurants are located in Amsterdam. Rotterdam and The Hague are also expanding, albeit at a lower pace. Indeed, research conducted by Koninklijke Horeca Nederland shows that 73 percent of hotel and catering entrepreneurs are changing or improving their menus to cater to the increased demand for healthy products. [journalistiekennieuwemedia]

Finally, going forward, the industry will benefit from government interventions to help stop the rise in obesity in the Netherlands. Indeed, between 2001 and 2019 the obesity rate of adults aged 20 and above increased by 56%.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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in 40 pages
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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane Essadiq

EDHEC

Imane Essadiq

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.