Buy the full study
Summary
The electrically assisted bicycle (EAB) market has grown substantially worldwide, with an estimated value of $37.47 billion in 2022 and a CAGR of 15.6% to 2030. The increase in EAB sales is partly due to the Covid-19 pandemic, which has led to a shift away from public transport and increased environmental awareness, as well as to technological advances in EAB offerings.
In the European Union, sales reached around 5.5 million units by 2022, representing 37.4% of the total bicycle market by volume. France mirrored this trend, with a 10.5% increase in the value of the e-bike market in 2022 compared to the previous year, reaching 1.451 billion euros, which represented 61% of the total value of the cycle and accessories market. Of the bicycles manufactured in France in 2022, 52% will be electric models. Challenges such as parts shortages due to supply chain disruptions and the need to stimulate the bicycle recycling and technical labor sectors persist, despite the significant market recovery.
Year-round adoption of bicycles, with segments such as "velotaf" (commuting) and "velotourism", is also on the rise, with an increase in the number of bicycles used by the public.the adoption of year-round cycling, and segments such as "velotaf" (commuting) and "velotourism", are also on the rise, with a notable 15% increase in the use of bicycles for commuting by 2022, and sales of 4.6 billion euros for velotourism. Market distribution remains concentrated on retailers and multisport chains, and the average price of EABs will be around 1,993 euros in 2021, with electric cargo bikes being the most expensive at an average of 4,118 euros. On the regulatory front, EABs are required to have type-approval certification in France, and a set of guidelines defines the electric assistance specifications for classifying a bike as an EAB or speedelec.
Overall, the EAB market offers strong growth potential, reinforced by society's move towards sustainable, individual mobility solutions.
Exploring the fast-growing electric bicycle market in France
The French market for electric bicycles (VAE) has experienced strong growth, fuelled mainly by modern environmental awareness and substantial technological advances in the sector. In 2022, the market was valued at around 2.378 billion euros, showing a notable 7% increase on the previous year. The total market, including bicycles as well as parts and accessories, reached an overall value of around 3.6 billion euros. This upward trend was largely propelled by the growing popularity of EABs, sales of which rose by 12% to around 738,000 units. Compared to traditional bicycles, demand for VAEs in France has largely eclipsed their mechanical counterparts, with electric models making up more than half of all bicycles produced in the country by 2022.
This provides an insight into the dynamics of the market, where the traditional bike segment has been on a downward slope, particularly in the entry-level and children's bike categories, largely attributed to rising inflation. Despite these factors, sales of cycles and VAEs increased by 7.4% compared to 2021, for a total of around 21.2 billion euros. The success of VAEs in France is undeniable, with projections indicating that annual production could exceed 900,000 units by 2023. The French market has also witnessed an influx of new entrants every year, such as Moustache Bikes, who strive to differentiate themselves through innovation and unique selling propositions such as the Made in France label.
Worldwide, the EAB market is estimated to be worth an impressive $37.47 billion by 2022. This acceleration is largely due to the consequences of the health crisis, which has resulted in a shift in transport preferences away from public transport, in conjunction with escalating oil prices.
A closer look at consumer trends and segmentation reveals that velotafing - the use of bicycles to commute to work - has become an increasingly popular mode of transport, particularly among younger city dwellers. The financial savings that cycling offers compared to the private car, combined with the health, economic and environmental benefits, have played a decisive role in the evolution of the EAB landscape. At the same time, cycle tourism remains a lucrative sector, making a significant contribution to the national economy, with cycle tourists spending more on average than their traditional counterparts.
The main competitors shaping the e-bike market landscape
The electric bike (EBV) market has seen the emergence of a diverse group of players, each vying for a significant share of a fast-growing sector. These companies, with their distinct strategies and product offerings, are setting the pace in their respective segments. Here are some of the main players in this competitive arena:
- Moustache Bikes - An ambassador for "Made in France", Moustache Bikes has made its mark on the French electric bike market. Renowned for their innovation and quality, they have carved out a place for themselves among the national market leaders, capitalizing on the growing demand for VAEs.
- Angell - With the aim of integrating modern technology into urban mobility, Angell has collaborated with MINI to introduce the MINI E-Bike . This partnership between a bicycle and car manufacturer reflects the contemporary move towards electric bicycles in the context of the declining appeal of traditional automobiles. The MINI E-Bike 1 is the result of a collaboration between Angell and MINI. It represents the intersection of urban chic and environmentally-friendly transport solutions, extending the reach of the e-bike sector to car enthusiasts and offering new perspectives on urban mobility.
These players, each with their own unique value propositions and innovations, are not just selling electric bikes; they are redefining the definitions and expectations of urban transport. With the EAB market set to grow, these companies are in a position to play a decisive role in shaping the way consumers perceive and use electric two-wheelers in their daily lives.
to understand this market
Detailed content
Inforamtion
- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 12/10/2023
Summary and extracts
1 Market overview
1.1 Market definition and scope
According to the French highway code, an electric bicycle or electrically assisted bicycle (VAE ) is defined as " A cycle equipped with an auxiliary electric motor with a maximum continuous rated power of 0.25 kilowattswhose power supply is progressively reduced and finally cut off when the vehicle reaches a speed of 25 km/h, or sooner if the cyclist stops pedaling " (Article R311-1 of the Highway Code, part 6.11). EABs are becoming increasingly popular, and the range of electric bicycles is expanding: there are electric VTCs, electric mountain bikes, electric cargo bikes, electric road bikes...
The global market for EABs, estimated at $37.47 billion in 2022, is booming, with a CAGR of 15.6% to 2030. This market experienced a significant acceleration in growth following the health crisis, which drove users away from public transport. Environmental awareness and the technological advances constantly being incorporated into new models are also contributing to the EAB boom.
In France, the electric bike market is a resounding success, with its value up 10.5% in 2022 on the previous year. It is driving the cycle market, having overtaken the traditional bicycle in terms of quantities produced in 2022, and has become the best-selling mode of transport in France, with a market share of 28%. Despite heavy reliance on imports, the French market is expanding, with a number of new players appearing on the market every year, such as Moustache Bikes, one of the French leaders. We're even seeing collaborations between bike and car manufacturers, like Angell and MINI with the MINI E-Bike 1, linking the bike, the most purchased mode of transport in France, with the car, a mode of transport that is losing its appeal and undergoing electrification comparable to the bike sector.
This sector is home to a large number of players who are trying to stand out from the crowd through their innovations, designs or arguments such as Made in France. The electric bike sector is therefore in the midst of a revolution, and has a bright future ahead of it.
1.2 A fast-growing global market
The global EAB market was valued at $**.** billion in **** , and is expected to grow at a CAGR of **.*% to ****, reaching $***.** billion.
Projected size of the global EAB market World, **** - ****, in $ billions Source: ****
This market is therefore booming, and has benefited from the health crisis. Indeed, the public transport sector has ...
1.3 In France, exponential market growth
The year **** only confirms the strong growth of the bicycle market in France, valued at *.*** billion euros(***) stands at *.* billion euros, with growth of **% over the last four years, a breathtaking result given the health crisis.
This growth is being driven by electric bicycles. Indeed, sales are up **% on **** to ***,*** units. ...
1.4 A trade balance heavily weighted towards imports
EABs are identified by customs tariff number ******, which covers"Motorcycles, including mopeds, and cycles with auxiliary motor, propelled by an electric motor"[***]. Although this sector is broader than the market we're interested in, studying French imports and exports will give us the main trends in the EAB market.
French exports of France, ...
1.5 Interview with Adrien Lelièvre, journalist at Les Echos
Marine: Welcome to the Niche, the podcast that analyzes the niche market with the entrepreneurs who are shaking things up. I'm Marine and I work at Businesscoot, the start-up that's dusting off market research. Before you start, subscribe to our podcast on Spotify and Apple Podcast. And now for today's niche: ...
1.6 Comparaison avec le marché néerlandais et le marché allemand
Le marché néerlandais :
En ****, les Pays-Bas ont montré un taux élevé d'utilisation des vélos, avec **% des Néerlandais déclarant utiliser leur vélo au moins une fois par semaine. Ce pays est souvent cité en Europe comme un modèle en matière de cyclisme. De plus, les ...
2 Demand analysis
2.1 Demand and its determinants
Bicycles are the best-selling means of transport in France, just ahead of scooters and cars.
Most popular means of transport in France France, ****, in Source: ****
In ****, ***,*** VAEs were sold in France, giving this segment a **% market share by volume[***]. This means that the number of bicycles sold in **** was *.*** million ...
2.2 Year-round bicycle use
If bicycles are now present in more than half of all French households (***), it's thanks to the diversification of their uses. While the leisure bike is still mainly used in summer, its daily use for utility purposes is becoming increasingly popular, and the"velotaf", the practice of using one's bike to ...
2.3 Vélotaf and vélotourisme: two growing trends
Velotaf:
Cycling remains a minority mode of transport to work compared with the car, involving less than *% of individuals despite annual sales exceeding those of cars[***]. Regular velotaf users are mainly men under ** living in urban areas with more than **,*** inhabitants, particularly in the Paris region. The growth of EABs could ...
2.4 The public sector plays a key role in the development of this market
The public sector has an important role to play in the development of the bicycle sector in France, which is not yet the case according to **% of French people.
In your opinion, does France encourage the use of bicycles as a means of transport? France, ****, in Source: ****
To remedy this situation, ...
3 Market structure
3.1 Value chain
Source: ****
French manufacturers often try to base their activities as much as possible in France, but they often call on foreign suppliers for cost reasons.
3.2 Booming domestic production
Domestic bicycle production has been growing for several years. It is driven in particular by the electric bicycle, which overtook the conventional bicycle for the first time in **** in terms of the number of units produced.
Cycle production in France France, ****-****, in thousands of units Source: ****
In ****, France produced ***,*** VAEs, ...
3.3 Distribution focused on retailers and multisport chains
Retailers and multisport chains dominate distribution in the bicycle market. In terms of value, retailers account for **% of the market, ahead of multisport chains (***). In terms of volume, multisport chains dominate the market, with **% of volumes. In the case of VAEs in particular, retailers are the market leader, with **% in value ...
3.4 A market dominated by city bikes
By ****, the French market will be dominated by city bikes, which will account for **% of market volume (***).
EAB sales by product category France, ****, in % of volume Source: ****
Electric VTCs and mountain bikes account for almost **% of the market (***).
3.5 Overview of market players
In order to legally use the words "Made in France" on a product, a substantial part of the added value must be created in France. In the case of bicycle manufacturing, the fact that the assembly is carried out in France is sufficient to communicate the Made in France label, but ...
4 Offer analysis
4.1 Offer typology
4.2 Consistent average prices
EABs come in a wide range of prices, from €*** (***) to €**,***, exceeding the price of some car models. According to Capital, the average cost of a good electric bike is just under €*,***. As the quality of the bike increases, so do prices, due to rising production costs and the price of the ...
4.3 Battery type has a major influence on final price
VAE batteries can vary in voltage. The most commonly used are ** and ** V. However, **.* and ** V batteries are also available. According toAvem, the four most common battery categories for electric-assist bicycles are as follows :
" Lead-acid or lead gel batteries (***) and a lifespan of around *** charge/discharge cycles
Nickel-metal hydride (***) and ...
4.4 Ongoing innovations in the sector encourage the emergence of new players
In such a fast-growing sector, many players are seeking to enter this segment, and are setting themselves apart with innovations.
Several players, for example, offer the possibility of converting conventional bicycles into EABs, which represents an advantage in terms of price. Two English startups, Rubbee and Revos, have developed small, removable ...
4.5 The electric cargo bike explosion
The cargo bike is a two- or three-wheeled vehicle, sometimes electric, designed to carry heavier loads than a conventional bicycle. Cargo bikes are used for a variety of purposes, the most common of which are :
cargo bikes for urban cleaning; food bikes (***); goods transport/delivery bikes.
The growing demand for electric ...
5 Regulations
5. Current regulations
All electric vehicles, including EABs, must be certified.
Whether in France, Belgium or Switzerland, it's important to have homologation certification to be able to drive. Generally speaking, it's the seller who has to provide this document. Alternatively, you can contact an organization such as LNE, UTAC or CRITT, whose homologation certificate ...
6 Positioning the players
6. Segmentation
- Velo Electrique France.fr
- Go Sport France
- Easybike Solex
- O2Feel
- ISD (INDUSTRIE SERVICE DEBEAU)
- Vélo Batterie- Batteries Prod
- Bybike.fr
- Angell Bike (Zebra)
- Cyclable
- Motto
- Upway
- VelyVelo
- Redwill
- Dance Vélo
- Arcade Cycles
- Velco tech
- Gaya Bike
- Neomouv
- Batteries Prod
- Haibike
- Cube Bikes
- Lapierre Cycles (Accell Group)
- Giant Bicycles
- Look Cycle
- Canyon
- Le Marché du Vélo
- Moustache Bikes
- Sunn
- Gitane Cycles
- Vanmoof
- Morio
- 279 le marché du vélo électrique en France
- Decathlon Groupe
- Intersport International
- Altermove (Mobivia Groupe)
- Mobivia Groupe (Norauto, Midas)
- SEB Groupe
- Stations Bee's
- Voltaire Vélo
- Plume Mobility
- Smovengo Velib
List of charts
- Number of electric-assist bicycles
- Projecting the size of the global ECV market
- Number of electrically-assisted bicycles (EABs) sold
- Best-selling means of transport in France
- Monthly breakdown of passages
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Latest news
Decathlon: all the 2023 performance figures - 05/04/2024
- - Worldwide sales 2023: 15.6 billion euros, up +4.4% on 2022
- - Decathlon presence: 78 countries.
- - Number of products sold worldwide last year: 1.19 billion.
- - Share of digital sales: 17.4%
- - Sales in France: 4.752 billion euros, up +1.24% on 2022.
- - Total number of stores worldwide: 1,749, including 319 in France.
- - Total number of employees: 101,000, including 24,000 in France.
Decathlon revolutionizes itself to become a global brand - 13/03/2024
- - Company sales: 15.4 billion euros
- - Number of stores: Over 1700
- - Presence in 69 countries
- - Number of brands developed by employees : Over 70
- - Number of disciplines covered by brands: Around one hundred
- - Focus on product-related services: rental, second-hand, subscription, recycling, etc.
Decathlon sells store premises for 600 million euros - 12/12/2023
- The network has 1,751 stores worldwide.
- Décathlon has just sold the walls of 90 of its stores for 600 million euros.
- The decision was taken to remove many of the company's brands from the shelves. Of the current 49 stores, only around 15 are expected to remain by next year.
- The recent acquisition of Bergfreunde.de, a German online retailer of mountain sports equipment.
Decathlon: camping aisles looted in Israel after Hamas raid amas - 17/10/2023
- Number of Decathlon employees in Israel: 500
- Number of Decathlon stores in Israel: 10
- Most popular sector: Camping
Seb Alliance, the Seb Group's investment fund, invests in start-up Y-Brush - 08/10/2023
- Y-Brush raised 6 million euros last November.
- The company was founded in 2017.
- Y-Brush toothbrushes are equipped with 35,000 nylon filaments and sonic vibrations, which clean all teeth in 10 seconds.
- Y-Brush currently has about 30 employees, half of whom work in production and logistics.
- The company produces 8,000 toothbrushes per month. Y-Brush has over 100,000 users in France and abroad.
- This year, exports accounted for more than 30 percent of the business.
- The start-up's ambition is to be on the shelves of French supermarkets by the end of the year.
Cygo: Birth of the first bicycle "made in Grand Ouest - 04/10/2023
Project to build a 100% French bicycle by members of Cygo (union des entreprises du Cycle Grand Ouest)
The network brings together some sixty cycle professionals from the Pays de la Loire, Brittany and Centre-Val de Loire regions, and has produced a prototype of an electric utility bike.
Named ByCygo, this bike and its attached trailer is a connected mountain bike.
Spearheaded by Frédéric Lucas, President of Arcade Cycles in the Vendée region, the project involved 27 network companies working on a voluntary basis
Cyfac (Indre-et-Loire), a custom frame manufacturer, designed the steel frame
La Manufacture des Cycles (Loire-Atlantique), manufacturer of Intersport bicycles, produced the forks
Vlad, the batteries
Ticatag (Côtes-d'Armor), the geolocation solution
Arcade Cycles (Vendée), the bicycle basket
90% of the bike's value comes from French production.
Cygo focuses on value-added bikes: cargo bikes, utility bikes, etc.
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
the electric bicycle market | France
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
Pack 5 études (-15%) France
- 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
- Conservez -15% sur les études supplémentaires achetées
- Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)
Consultez les conditions du pack et de remboursement des crédits non consommés.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
