The disguise market - France

As of 2020, the global disguise market demonstrates a strong seasonal pattern, heavily reliant on key events such as Halloween and Carnivals. The French market is characterized by a demand influenced by film and cultural events, manifesting in the popularity of characters from franchises such as Star Wars and Disney among both children and adults.

Online sales are thriving, contributing to rapid market expansion with players like Déguisetoi.fr reporting €10 million in revenue and Funidelia.fr achieving €20 million. The French physical market seems saturated with several specialty chains like Zoe Confetti and Fête Sensation dominating the landscape. In the product offer, a wide range caters to different preferences and occasions, from adult costumes to thematic accessories, with various price ranges across online and physical stores, indicating a diverse yet competitive structure with options for all tastes and family members

Key Market Trends in the French Disguise Sector

In the French disguise market, consumer preferences and seasonal peaks define prevailing trends. The demand for costumes is influenced by various factors such as festive seasons, cultural traditions, and pop culture phenomena. Of significant note is the country's robust carnival culture, which encapsulates a range of regional events that drive a steady demand for traditional as well as innovative costumes. A primary component of the market demand stems from holiday celebrations. In France, the carnival season remains a key period for turnover, with costume sales propelled by various cultural and regionally specific carnivals.

Alongside this, Halloween, though less ingrained than in countries like the United States or the United Kingdom, contributes to a concentrated peak in activity. The Halloween segment alone has seen substantial investments, where Americans spent between $3 and 3.5 billion on costumes, indicative of the significant financial weight this holiday holds in the sector. For adult costumes, there’s a clear affinity for pop culture characters from blockbuster films such as Star Wars and Batman, demonstrating stability in these choices. The children’s segment exhibits a more dynamic nature, renewing offerings in sync with fresh Disney and Marvel movie releases, highlighting the sway of fictional characters and superheroes in driving sales.

The French market has also witnessed a surge in themed events such as bachelor parties and baby showers. These occasions diversify the demand across the year and tend towards a preference for high-quality and custom-made accessories. Online sales have become a boon for the industry, allowing further geographical reach and contributing to a faster growth rate than the overall market, which suggests an increasing preference among consumers for digital purchase channels. The French disguise market's value is contemplated to be around 150 million euros, reflecting the industry's monetary significance, albeit with challenges in separating data from the broader ready-to-wear market.

A considerable portion of the market depends on imports, primarily from China and European countries, emphasizing the global interconnectedness of production and supply chains in the sector. Analyzing online search trends, two periods – February-March for the carnival and October for Halloween – showcase distinguishable spikes in costume interest. Christmas also stands out as a period of high demand, especially for children's costumes as presents and traditional wear such as Santa hats for the festive season. While the allure of Halloween may need revitalization in France, children and young adults, particularly through social media influence, are keeping the interest alive.

The Leading Forces Shaping the Disguise Market Landscape

As we explore the dynamic world of disguise and costume retail, several key players stand out for their impactful presence and innovative approaches to capturing market share. These companies have distinguished themselves through their unique strategies, expansive offerings, and adaptation to consumer demands, both online and in physical retail spaces. Below is a snapshot of the influential entities that dominate the disguise market.

• Deguisetoi.fr (Online Purveyor of Festive Attire): A trailblazer in the European online fancy dress market, Deguisetoi.fr has carved out a substantial niche since its inception. With an extensive catalog of 30,000 references and a vast warehouse to stock 2 million articles, their digital storefront serves as a one-stop-shop for all disguise needs. The brand's rapid expansion across Europe, including forays into the United Kingdom, Germany, and Southern Europe, has positioned it as a formidable online player, highly attuned to the latest in costume trends and customer preferences.
• Funidelia.fr (Global Costume Connoisseur): Starting its journey in Spain and quickly expanding to a global presence in 32 countries, Funidelia.fr is another major contender in the costume industry. Their international footprint and diverse range of offerings speak to a strategy of widespread appeal and cultural adaptability, making them a go-to source for consumers seeking variety and a global twist to their costume choices.
• Ruedelafête.com (Cornerstone of Online Celebration): Long established as an online repository for party essentials since 2006, Ruedelafête.com brings a wealth of experience and a broad array of products to the table. Located in the Loire Atlantique, their team diligently curates an impressive selection to meet the evolving demands of festive events and holidays.
• Jour de Fête (Franchise Powerhouse): With the largest network of franchises in France, Jour de Fête holds a significant position in the physical retail sector. Their strategic expansions and substantial annual earnings from key locations such as the Henin-Beaumont store showcase the enduring appeal of in-person costume shopping and the brand's solid reputation among French party-goers.
• Zoe Confetti (Franchising Festivity): Following close behind is Zoe Confetti, the second-largest franchise network, which has seen impressive growth in recent years. Their collection of stores, including a notable outpost in Toulouse, has helped to propagate the joy of celebrating with costumes across the nation.

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 15/07/2023

Summary and extracts

List of charts

• Dépenses totales prévues pour Halloween en déguisements
• Dépenses totales en produit d'Halloween
• Évolution de la balance commerciale d'articles de fêtes et de carnaval
• Principaux pays d'importation d'article de fête et de carnaval
• Évolution de l'intérêt pour le mot déguisement
• Proportion des Français qui fêtent Halloween
• Coutumes préférées des Français pendant Halloween
• Intentions des Français lors de Halloween
• Détails des circuits de distribution privilégiés pour Halloween