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MARKET OVERVIEW
1.1 Presentation and definition of the costume jewellery market
According Larousse a piece of jewelry is "an object of precious adornment by matter or by work".
The "costume jewellery" caetgory remains open to several definitions; nevertheless, in this study, we will define costume jewellery as jewelry used as fashion accessories. This category is different to traditional jewellry, which is made with metals (gold and silver for example), diamonds and precious stones.
Materials used to make costume jewellery are extremely various and include, amongst others, base metals, glass, plastic, synthetic stones, semi-precious stones, pearls, ivory, leather, and terracotta.
Similarly, the supply of jewellery is extremely heterogeneous, with a wide product range at different price levels. Consequently, costume jewelry attracts a broad consumer base where all age groups are represented.
The costume jewellery market is growing rapidly in the world and was valued at several billions of dollars in 2018. The the French market is particularly dynamic and accounted for about half a billion euros in 2018.
Finally, the costume jewellery market also benefits from the growth of online sales as distribution channel; in France in 2018 this distribution channel grew the fastest.
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATIONS
POSITIONING OF THE PLAYERS
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1 sector analyzed in 40 pages |
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Analysts
chargé d'études économiques, Xerfi
Hugo S.
Associate Consultant
Mathieu L.
PhD Industrial transformations
Robin C.
Analyst
Pierre D.
Ross Alumni Club France
Arnaud W.
Analyste de marché chez Businesscoot
Amaury de Balincourt
Consultant
Pierrick C.
Project Finance Analyst, Consulting
Maelle V.
Etudiante en Double-Diplôme Ingénieur-Manager Centrale
Héloise F.
EDHEC
Imane E.
Auditeur
Vincent D.
Eva-Garance T.
Market Research Analyst
Michela G.
Market Research Analyst @Businesscoot
Azelie P.
Market Research Analyst @Businesscoot
Cantiane G.
Consultant
Jules D.
Alexia V.
Emil O.
Anna O.
Gabriel S.
