the Consumer Painting Market | France

2.1 2018 results: demand still on the rise

The turnover of painting and glazing work is growing up for the third consecutive year of increase after a decline in activities between **** and ****. In ****, these activities grew by *.*% compared to ****, the third-best annual increase in the last * years. [***]
Good results in the areas of home maintenance and renovation are encouraging ...

2.2 Households and paint consumption

In the maintenance-renovation work segment, household expenditure increased by *.*% in **** to €**.* billion [***]. Since ****, this market has grown by **.*%.
Household consumption (***) and annual change in paint products, varnishes, inks and mastics, ****-****

Annual change / Consumption       
Source: ****
GRAPH TO BE REDONE (***)
Several factors may explain this increase. On the one hand, the number ...

2.3 Households and maintenance-renovation work

In the maintenance-renovation segment, household spending increased by *.*% in **** to €**.* billion [***]. Since ****, this market has grown by **.*%.
Household consumption (***) and annual change in housing maintenance and renovation, ****-****

Annual change / Consumption          
Source: ****
Several factors may explain this increase. On the one hand, the number of real estate transactions in existing home ...

3.1 Wage structure: an atomized market

The paintwork market is characterized by its atomicity. In ****, INSEE counted **,*** companies, including **,*** craftsmen in this sector. Thus, **.*% of the companies in the sector are, in fact, individual craftsmen. [***]
The number of craftsmen has been steadily increasing since **** when **,*** craftsmen were registered in INSEE's database. The annual growth rate of the ...

3.2 Painting in the DIY market

The DIY market is a major one in France with ** billion euros in ****. This includes all sales of DIY equipment across all distribution channels.
Since ****, this turnover has increased very moderately, with an average annual growth rate of *.**%. This increase contrasts with previous years: the average annual growth rate between **** and ...

3.3 L’essor du concept de « Do It Yourself »

Le Do It Yourself (***) est une pratique caractérisée par des travaux réalisés par le bénéficiaire lui-même, sans faire appel à un professionnel. Elle connaît un fort succès dans le domaine des travaux et aménagements d’intérieur : selon Les Echos, **% des Français ...

3.4 Une distribution organisée entre grandes surfaces et magasins spécialisées

Les enseignes Leroy Merlin occupaient la première place parmi les différents acteurs de la distribution du matériel de bricolage en ****, avec **% de part de marché. Il est à noter que sur ce marché, les trois premières entreprises détiennent **% de part de marché, ce qui le rend particulièrement ...

4.1 Paint production and dependence on suppliers

The five components in painting
Building paints and decorative paints are always composed of the same components:
The binder is a polymer that allows the paint to become solid as it dries, The solvent makes it possible to make the paint fluid enough to facilitate its application, The pigments natural or ...

4.2 Prices charged

According to the site maisonentravaux.fr, artisan painters can charge their services per hour (***), a VAT of **% or **% is also to be added to the total invoice. Finally, the travel expenses of a painter can vary between **€ and **€ before tax.
The price depends mainly on the services provided (***)
Finally, professional painters ...

4.3 Services and price index

The various services offered include:
Interior painting (***) Exterior painting (***) The restoration Laying floors, tiles Painting on partition walls Ceiling painting Painting finishes (***)
The different types of customers will be:
The private individuals Companies and private firms Historical monuments Administrative buildings
There are different types of paints:
Glycerophthalics: oil painting Acrylic paints Water-based ...

4.4 Trends among paint manufacturers

In May ****, ONIP, a manufacturer of high-end French paint, released a range of Clean'R paint that destroys up to **% of the formaldehyde in an interior room [***]. In ****, nearly **% of ONIP's sales were from this range.
The AkzoNobel paint group, the owner of the Dulux Valentine brand among others, wants to develop ...

5.1 Nomenclature des Activités Françaises (NAF)

The Nomenclature des Activités Françaises (***) is the classification of economic activities set up by INSEE, most recently updated in ****.
To allow for a better comparison between States and harmonisation, this classification is in accordance with the Statistical Classification of Economic Activities in the European Community, or NACE.
For this ...

5.2 French Customs Nomenclature

This nomenclature is common to the European Union (***) and is used to:
Customs declarations for trade with EU countries. Declarations of trade in goods between EU countries Present foreign trade statistics.
Source: ****
The CN* has just under **,*** headings.
We have retained the fields for the elaboration of different statistics throughout this ...

5.3 Strict regulations

VAT rates
Since the *st er as of * January ****, renovations of old homes carried out by professionals in the sector are subject to a reduced VAT rate of around **% (***). For thermal renovation works, a reduced rate of *.*% may apply in certain cases, such as painting in the case of insulation inside ...

6.1 Segmentation

• Cromology
• AkzoNobel
• Axalta Coating Systems
• Becker Industrie
• ONIP
• Théolaur peintures
• Bonglet
• Groupe EGR
• Saint-Gobain
• Gedex
• Leroy Merlin