the Commercial Aviation market
L' commercial aviation is characterized by the paid routing of passengers or from cargo on regular routes. This activity is managed by companies with a rather large fleet of more or less large aircraft: these companies are classified according to whether they belong to the rank of carrier regional , from carrier interior or from carrier international .
Even if most air transport is carried out by airlines operating airliners between several airports, there are several types of air carriers: the regular companies (local-regional, domestic or international carriers), the company alliances , the low-cost airlines and transport by charter charter .
In 2017 more than 170 million passengers were transported in France (20% compared to 2012) and more than 2.5 million tonnes of freight . The French market has followed the global trend of growth in air transport worldwide, which has experienced an exponential increase in recent years.
The air transport market is characterised by a significant number of actors and a significant competitive intensity, especially since the arrival of low-cost carriers in France, such as EasyJet , Transavia or RyanAir . The air transport market thus seems to be turning towards a low-cost strategy: according to a study by the British firm York Aviation , the low-cost airlines could hold up to 50% market share in Europe by 2020.
The main challenge in the air transport market appears to be the evolution of the price of fuel oil which has become the most important expense for airlines, as well as the evolution of the various services offered to consumers (meals, wifi, insurance, luggage, etc.) by focusing on increasing the value of the offer and innovation.
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