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MARKET SUMMARY

1.1 Definition and scope of the study

Coconut oil is an edible vegetable oil made from the fresh albumen of ripe coconut. According to the United Nations Coconut Report 2016, coconut oil is the 7 th or the 8 th the most widely marketed vegetable oil in the world. [ unctad ]

Coconut oil differs from coconut butter in its texture. The popularity of coconut oil comes from its health benefits because it helps to reduce the level of "bad" cholesterol in the body. It has a multitude of different uses in cooking (vegetable oil, dietary supplements), cosmetics (skin care, hair care) or in the pharmaceutical industry. [ huiledecocobio.fr ]

There are two types of vegetable oils: the virgin oils and the refined oils . The difference lies in the way they are extracted. [ The Odaïtès ... There are finally coconut oils virgin or extra virgin as the latter are more expensive. However, there is no standard that clearly defines the difference between the two.

Organic coconut oil refers to an oil that has been manufactured without the need for no chemicals or pesticides to grow coconuts

Unlike coconut oil, copra oil is made from the dried flesh of the coconut and undergoes a different treatment that causes it to lose many qualities: it is bleached, refined and then deodorized. It also contains more fatty acids, which makes it less virtuous for the body

1.2 A fast-growing global market

The rise of global coconut production
The global coconut production has increased by a factor of *.* in ** years, fuelled by the sharp increase in demand for coconut oil, to reach **.* million tonnes in **** . [***]

Source: ****
Of the ** countries that grow coconuts worldwide, three Asian countries largely dominate coconut production indonesia (***) representing a ...

1.3 A national market that follows the global trend

France produces *** tons of coconut per year, or *.***% of the world's coconut production estimated at ** million tonnes per year. It mainly produces in its overseas departments and regions: **% of French production comes from the island of the Meeting **% of French Guiana and *% of Martinique . [***]
The national market for virgin or refined ...

1.4 Foreign trade: virgin coconut oil

France is mainly importing of virgin coconut oil. [ UN Comtrade In ****, the total amount of imports of household linen is estimated at **.* million dollars against $***,*** of exports - i.e. a coverage rate (***) of *.*% France imports a hundred times more than it exports virgin coconut oil
The amount of imports increased ...

DEMAND ANALYSIS

2.1 Consumers looking for ever healthier products

The market for virgin coconut oil, known for its beneficial properties for the body, has been strongly stimulated by a growing consumer awareness of health and healthy lifestyle .
Indeed, virgin coconut oil can not only be used in cuisine as a vegetable oil, but also in healthy beauty products or in ...

2.2 Coconut oil under discussion

A questioning of the virtues of coconut oil
The virtues of virgin coconut oil are questioned by many specialists. For example, the American Heart Association published a report in June **** strongly discouraging the use of virgin coconut oil for daily use: this would indeed increase the level of LDL cholesterol in ...

MARKET STRUCTURE

3.1 Composition and production line of coconut oil

Composition of virgin coconut oil
According to Innutswetrust virgin coconut oil is composed of **% saturated fatty acids of which
** à **% of lauric acid Medium-chain fatty acid, hypercholesterolemic (***) ** à **% of myristic acid medium-chain fatty acid and hypercholesterolemic *% of palmitic acid fatty acid common in plants and animals *% of capric acid *% of caprylic acid straight-chain ...

3.2 An oil mainly distributed by organic stores

 The European platform Europages refers to all manufacturers, wholesalers, distributors or service providers according to the type of products or services Thus, we notice that virgin coconut oil is mainly distributed in organic stores (***), as well as in large areas . Biocoop has even established a system of" oil of the month ...

ANALYSIS OF THE OFFER

4.1 The different types of organic coconut oils and their prices

We mainly find classic organic coconut oil, with a distinction between virgin oil and extra virgin oil . The latter is much more expensive, around **€ per liter of oil on average against **€ per liter for a virgin oil, as shown by the prices on Amazon
There are also deodorized virgin coconut oils, ...

4.2 A downward trend in coconut oil prices

According to the report Commodity Markets Outlook april **** of the World Bank, coconut oil prices fell in ****, losing more than half of their value even though prices had doubled over the period ****-**** to reach $*,*** per tonne in April **** on the Rotterdam market (***)
As Antoine de Gasquet, President of Baillon-Intercor, explains ...

4.3 New local and responsible initiatives

In order to fight against the ecological and societal impact of virgin coconut oil imported into France, certain initiatives are being launched
For example, Coco Boys is a project launched in **** by two French coconut lovers who are frustrated by the difficulty of supplying fresh and organic coconuts, especially outside major ...

RULES AND REGULATIONS

5.1 European regulations

There is no clear regulatory framework, although some regulations exist. In the European Union, incoming batches of raw coconut oil are analysed and documented as part of the hACCP system, or Hazard Analysis and Critical Control Point system . This system developed in the United States is now required by the various ...

5.2 World Customs Harmonized System

The Harmonized System is an international nomenclature for the classification of products . It allows participating countries to classify goods traded on a common basis for customs purposes. At the international level, the Harmonized System (***) for the classification of goods is a six-digit code system . [***]
The HS contains approximately *,*** item/product descriptions ...

POSITIONING OF THE ACTORS

6 Segmentation

  • Tantuco Enterprises
  • Greenville Agro Corporation
  • Samar Coco Products
  • Primex Coco
  • SC Global Coco Products
  • Naturalia
  • Bio c' Bon
  • Biocoop
  • La vie Claire

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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

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Gabriel Salvitti

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