Content of the study

Available languages

MARKET SUMMARY

1.1 INTRODUCTION

The Coca-Cola is a soft drink produced by the company eponymous distributed on the five continents of the world as a refreshing drink, and presented in different varieties. The Coca-Cola market is a more global segment of the non-alcoholic soft drinks

The coca-cola market remains dominated by the American company Coca-cola, while the coca-cola market remains dominated by the American company Coca-cola non-alcoholic soft drinks in the broad sense remains dominated by a handful of global giants: PepsiCo, Schweppes, Coca-Cola, etc. The Coca-Cola formula was never communicated by the company by secret industrialist This is why other companies are entering the market, such as PepsiCo which markets Pepsi, a variant of Coca-Cola. Many other lower-cost brands have been developing for several years in France by distributing variants more or less similar to Coca-Cola ( Virgin Cola, Dr. Pepper, Biper Cola etc.).). Coca-Cola is therefore in competition with its substitutes and variants such as Pepsi but also with other sodas such as Schweppes, Fanta or Orangina.

To regain market share, Coca-Cola entered the "healthy" beverage market in 2014, with Coca-Cola Life in Europe and Fairlife milk in the United States. The coca-cola market is confronted with changes in the eating habits of the world population with a sugar intake which decreases in the face of the harmful effects that this consumption has on health. As a result, new variants of Coca-Cola have emerged such as Coca-Cola Cola Zero and the Coca-Cola Light .

Coca-Cola is the subject of suspects and various controversies for several reasons: the use of drinking water to make Coca-Cola is exponential, lobbying governments to slow the rise of soft drink taxes (since 2012 in France), funding biased or false scientific studies excluding the links between soda consumption and obesity, etc. To survive and continue the Coca-Cola market will have to find a way to reinvent itself to get used to the new consumer standards in France and abroad.

It would just be necessary to add a few sentences on the fact that Coca-Cola offers two different types of products according to the buyers: the syrup to which sparkling water is added (generally in fast food) and the finished product, which is bottled either by subcontractors (to be checked, but in any case this is the case in the USA), or by specialized coca factories

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (38 p.)
  • Download an example
  • Consult our offers ConsultingSubscription, Press & Education.
Buy this market study 89€

Availability within 2 business days

Buy a pack and get an immediate discount

Pack 5 études (-15%) - France

378€

  • 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
  • Conservez -15% sur les études supplémentaires achetées
  • Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)

Consultez les conditions du pack et de remboursement des crédits non consommés.

Inclus dans ce pack: This study (The coca-cola market - France) + 4 other studies of your choice

Buy the 5 Study Pack 378€

Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Analysts

chargé d'études économiques, Xerfi

Hugo Schott

Hugo Schott logo 1 Hugo Schott logo 2

Associate Consultant

Mathieu Luinaud

Mathieu Luinaud logo 1 Mathieu Luinaud logo 2

PhD Industrial transformations

Robin Charbonnier

Robin Charbonnier logo 1 Robin Charbonnier logo 2

Analyst

Pierre Doussau

Pierre Doussau logo 1 Pierre Doussau logo 2

President Ross Alumni Club France

Arnaud Walter

Arnaud Walter logo 1 Arnaud Walter logo 2

Analyste de marché chez Businesscoot

Amaury de Balincourt

Amaury de Balincourt logo 1 Amaury de Balincourt logo 2

Consultant

Pierrick Cudonnec

Pierrick Cudonnec logo 1 Pierrick Cudonnec logo 2

Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

Héloise Fruchard logo 1 Héloise Fruchard logo 2

EDHEC

Imane Essadiq

Imane Essadiq logo 1 Imane Essadiq logo 2

Auditeur

Vincent Defrenet

Vincent Defrenet logo 1 Vincent Defrenet logo 2

Eva-Garance Tison

Eva-Garance Tison logo 1 Eva-Garance Tison logo 2

Market Research Analyst

Michela Grimaldi

Michela Grimaldi logo 1 Michela Grimaldi logo 2

Market Research Analyst @Businesscoot

Azelie Prigent

Azelie Prigent logo 1 Azelie Prigent logo 2

Market Research Analyst @Businesscoot

Cantiane Gueguen

Cantiane Gueguen logo 1 Cantiane Gueguen logo 2

Consultant

Jules Decour

Jules Decour logo 1 Jules Decour logo 2
Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti