1.1 Market definition
The children's clothing market refers to all clothing and fashion accessories for children children between 2 and 14 years old
The global children's clothing market is growing and much more dynamic than the adult ready-to-wear markets, for men and women. While the European and American markets dominate the world market, the region Asia Pacific is booming
In France too, the children's clothing market is one of the most promising segments of the clothing market relatively stable. The market is structured around major specialized brands of the great generalist signs and a multitude of independent actors specialized
The children's clothing market is benefiting from the fad for online sales and invests in in-store delivery or pick-up services always more efficient. Specialized brands in the sector are also present on the various online distribution platforms. The share of online sales in the children's clothing market continues to grow. More generally, it is the innovation and mastery of digital technology which allow the players to differentiate themselves in a very competitive market where it is necessary to be able to convince parents.
Partly due to the pressures on purchasing power as well as the sensitivity to environmental impacts of the fashion industry, the second-hand market posted growing results. Moreover, some brands in the children's clothing market are taking advantage of the trend to launch their own resale platforms
Finally, there is a price decrease in this market, thanks in particular to the success of the sales and promotions that punctuate the fashion market, the emergence of specialists on the Internet at the aggressive pricing policies and the positioning strategies specialist brands.
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