the carterie market


1.1 Presentation

The carterie industry has existed in France since at least the 18th century, initially in the form of postcards and then extended to greeting cards to experience a golden age between 1900 and 1920.

The housing market is traditionally based on a rigid paper-cardboard type medium, but the emergence of digital technology has also given rise to a digital housing market on which it becomes possible to send by e-mail or html link a "digital" greeting card or postcard.

The housing market in France covers the production and distribution of products belonging to one of the following three categories:

  • Postcards "Simple" cards illustrated with an emblematic photograph, and mainly intended for mailing;
  • Greeting cards (also called "double cards"): thematic cards, purchased and sent on the occasion of a specific event (birthday, wedding, birth, new year, etc.);
  • Gift wrapping Gift bags, tissue paper, bolduc, gift bags, gift wrap, gift wrap, etc.

Beyond these categories, the market also includes novelty labels, albums, etc., which however represent a negligible share in volume and value.



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