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MARKET SUMMARY

1.1 Definition and scope of study

A bookshop is defined as any company whose main activity is the sale of books. This activity is partly represented by the code EPAS 47.61Z "Retail sale of books in specialised stores", but not only, since it is also necessary to add some supermarkets specialising in the distribution of cultural products . The food supermarkets are also players in the sale of books in France.

The bookstore market in France has been experiencing major difficulties for several years, which have been plagued by the changes in entertainment habits and leisure activities of the French, but also by the modification of the market structure with the entry of new actors (e-commerce) and new offer formats .

More traditional bookstores are thus forced to reinvent themselves and reinvent their value proposition so as not to continue to lose ground to these new players

 

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Method

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Analysts 1 sector analyzed
in 40 pages
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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti