The biscuit market - France

INFORMATION ON THE STUDY

Prix: 89€ HT
Last update: 05/10/2020
Language: EN
Category: Processed products
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MARKET OVERVIEW

1.1 Presentation and definition of the market

The biscuits s have dry cakes usually made from flour, eggs, sugar, and sometimes fat. While biscuits can be sweet or savoury, this study focuses on the market for sweet biscuits, savoury biscuits subject to another Businesscoot study .

It differs from the confectionery, pastry and viennoiserie market, but like the latter, it offers a real diversity of products. Biscuits are also different from cakes, which are soft.

The sweet biscuits (with eggs, butter, etc.) are usually eaten for breakfast or as a mid-morning snack or snack.

The global marketplace l of the biscuit was 106.8 billion the U.S. economy is expected to grow at a CAGR of 3.4% until 2027. This growth is mainly driven by growth in emerging countries and by innovation, which is a major driver of the sector,

The french market of biscuit has been in continuous decline in volume for several years. In 2019, the volume of sales has for example dropped by 1.1% . However, the decline in value is limited due to an increase in the range of products, which is reflected in higher prices. In 2019, the market even increased in value for the first time in 3 years, with a 1.3% increase in turnover . The premiumisation of the market is reflected in innovative, more expensive products that focus on improving the health and environmental effects of products. The organic, gluten-free, French-made and dietary segments are thus developing rapidly

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