the Bathing suit market


1.1 Presentation

The NAF/APE code for the target market is 1419Z: "Manufacture of other clothing and accessories". Code 14.19.22. includes swimwear, other sports fabric and accessories, and code 14.19.12 includes knitwear. Thus there are two categories: a broader category which covers the swimwear market and another one which characterizes the swimsuit market. The study will include both the swimwear market as well as the swimsuit market when sufficient data is available.

The swimwear market can be considered a sub-segment of the wider market for apparel and can be divided into two main categories:

- “Technical” swimwear used by swimmers or sportsmen;

- “Leisure” swimwear

The latest trends in the French market are anti-UV swimwear, quick-drying swimwear and stretch swimwear.



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chargé d'études économiques, Xerfi

Hugo Schott

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Owner and manager, EXEL Rise

Sébastien Wolff

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